Kayalar Kimya and Duplicolor Announce Strategic Partnership

Kayalar Kimya, one of the leading companies in the chemical sector, has signed an important partnership with Duplicolor, a globally recognized innovator in paints and coatings solutions. Under this strategic partnership, Kayalar Kimya will assume responsibility for sales of Duplicolor products in Turkey.
 
With the cooperation agreement signed with Duplicolor, Kayalar Kimya is adding another strong brand to its portfolio. Duplicolor, known globally for high-performance spray and repair systems in automotive, industrial and hobby paints, will reach Turkish users through Kayalar Kimya's extensive dealer network and sales channels.
 
At the signing ceremony held at Kayalar Kimya's Tuzla facility, executives from both brands discussed their joint objectives in the Turkish market and long-term growth plans. Tolga Kayalar, Board Member of Kayalar Kimya, said in his assessment of the partnership: "We are pleased to combine our strengths with a globally respected brand like Duplicolor. This agreement is not merely a commercial partnership, but the beginning of a shared vision centered on innovation, quality and customer satisfaction." General Manager Burç Yıldırım stated: "This step we are taking with Duplicolor not only expands our product portfolio but also means bringing world-standard solutions to Turkey. This partnership is an important part of our forward-looking vision." 
 

About Kayalar Kimya
Founded in 1976, Kayalar Kimya is today among the sector's leading companies with a rich product range covering paints and varnishes, water-based exterior wood paints to industrial paints in the furniture and construction sectors. Under the Kayalar Kimya umbrella are Genç, which produces furniture paints and varnishes and is the market leader in its field; Düfa, which brings color to the market with the slogan "The Master of Paint"; Woodsol, which extends the service life of wood materials with minimal maintenance activities; and Genç Noroo, which resulted from a strategic partnership in 2012 with Noroo Paint, one of South Korea's largest companies. At its Gebze facility, Kayalar Kimya focuses on adhesives, raw materials and binders. As one of Europe's largest producers of furniture paints and varnishes, Kayalar Kimya exports to 55 countries in Asia, Europe and Africa and will celebrate its 50th year in the sector in 2026. Due to its successes in the global arena, Kayalar Kimya received an award in the "Paints, Varnishes and Inks Exports" category at the "Stars of Exports" awards organized by the Istanbul Chemical Substances and Products Exporters Association (İKMİB), ranking 3rd.