Kaleseramik Wins "Excellent Architecture" Award

Kaleseramik's UNICERA 2021 stand design, developed under its "Look After the World" initiative and centered on sustainability, has received the "Excellent Architecture" award at the German Design Award, recognized as one of the world's most important design competitions. The design and implementation were realized through a collaborative effort between Demirden | ilio, one of Turkey's leading design firms, and Kaleseramik's Concept and Visual Design Team. Kaleseramik's UNICERA 2021 stand design won the "Excellent Architecture" award in the German Design Award's "Trade Fairs and Exhibitions" category. The German Design Award, which aims to discover, showcase and recognize unique design trends, evaluates high-caliber submissions in product and communication design annually.

"Look After the World"

The exhibition design, which conveyed Kaleseramik's "Look After the World" positioning on a rational and innovative platform, also reminded visitors of the responsibility to contribute to sustainable production and consumption relationships. The structure, which used 80% less flooring material and was composed of 91% recyclable materials, offered visitors a contemporary experience. The pavilion invited visitors through a digital experience corridor where the "Look After the World" concept was powerfully communicated to the main exhibition area. Animations featuring natural elements and posters specially designed by Demirden | ilio for this project served as an effective communication layer at the beginning of the customer journey. Decorative glass used on the external façade formed the main character of a lightweight structure, while its transparency extended the experience corridor to the outdoor area with an intriguing effect. After passing through the experience corridor, visitors reached the center of the exhibition area, which consisted of 3 primary layers. Living areas showcasing new products reflected current interior design trends while serving as an outer shell surrounding the exhibition area. Along the long wall spanning the entire exhibition area, named "Look After the World," Kale's environmentally friendly products, its relationship with art and design, and social benefit projects were displayed. At the center of the exhibition area were spaces where new products were presented abstractly with nature stylization. The "Look After the World" wall construction, designed for reuse, offered flexible and modular spatial possibilities, contributing to a sustainable space design strategy. The construction, where raw wooden beams were joined with rational detailing, created a natural and authentic interaction platform. The construction, which became an integral part of the "Look After the World" posters designed by Demirden | ilio for this project, offered a contemporary experience platform in brand communication.