Kale Design Talks Begin: “The DNA of Design: A Brand’s Identity”

Kale, one of Turkey's leading brands, is launching a new event series called "Kale Design Conversations" to share its design vision and intellectual capital in the sector. The first meeting of the series, themed "The DNA of Design: A Brand's Identity," will take place on 26 November Wednesday at Kale's showroom in Fulya.

Kale Design Conversations centres on the brand's "good design" approach, aiming to address design not merely as an aesthetic element but as a strategic communication language that defines a brand's character. At the series' inaugural event, world-renowned designer Ayşe Birsel, recognised among the "1,000 Most Creative People" in the US for her humanistic design philosophy and innovative projects, and Fatih Mintaş, Marketing Director of Kale Bathroom Category with a background in industrial product design, will be speakers. The discussion will convey experts' own experiences on the values that shape brand identity, cultural references and aesthetic decision-making processes.

A Design-Driven and Visionary Approach to Brand Identity
Through this series, which Kale has developed in line with its mission to "create comfortable spaces that people will enjoy by placing trust at its core and bringing innovative products and good design approaches," the brand aims to add a design-driven, visionary dimension to its strong and established brand perception.

Kale Design Conversations, which will bring together leading professionals and young designers in the sector, aims to open doors to new collaborations in the design world and establish a long-term knowledge-sharing platform.

With this event series, Kale is preparing to further strengthen its inspiring, direction-setting brand identity by differentiating itself not only through product quality but also through intellectual production and design vision.