Indomie Türkiye Meets University Students Through Campus Ambassador Program IndoMate

Indomie, Turkey's most popular noodle brand, brought together selected university students through its IndoMate campus partnership program, which connects students with real brand projects.

The IndoMate gathering, which included more than 40 students from 25 universities in Istanbul, strengthened the bond young people have established with the brand. Indomie Turkey, which has long placed building strong connections with young people at the center of its brand strategy, supports youth energy and creative ideas on university campuses through the IndoMate gathering while offering participants career opportunities such as internship priority.

IndoMate, which transformed areas where Indomie has long engaged with university students into a more structured program, brought together selected students from Istanbul universities. The selected students, chosen according to specific criteria, received information about the program's scope and expectations at the gathering, while their roles and areas of responsibility were explained in detail. IndoMate brand ambassadors will take active roles in areas such as brand representation work, event planning, field marketing and digital content production. The students, who will be the field implementers of work carried out on behalf of Indomie on their campuses, will gain the opportunity to closely experience how the marketing world operates by taking responsibility through real brand projects. The program offers the opportunity to become acquainted with professional work discipline while continuing university life and create an early touchpoint in one's career journey. Indomie Turkey, which has long opened the manufacturing processes conducted at its facility in Tekirdağ Çerkezköy to young people transparently through factory visits, is taking its approach of transparency and accessibility to an institutional framework through the IndoMate program. The program strongly reminds students that the brand's doors are open, its communication is transparent and its relationship style is trust-based.

"IndoMate, a Long-Term Co-Creation Space We Build With Young People"
Aslan Birincikişi, Marketing Director at Indomie Turkey, commenting on the starting point and goals of the IndoMate program, stated: "We believe that university years are not merely an academic period, but also a preparation process for professional life. We position it as a co-creation space where students' ideas are transformed into real projects. While incorporating campus energy and young perspective into our brand processes, we also provide a learning environment where students can experience professional work discipline. Through IndoMate, we integrate students' insights, campus dynamics and production methods directly into our brand processes. As students represent Indomie in the field, we learn from their perspective and view the ideas and feedback coming from campuses as valuable references that feed our communication and marketing efforts. This mutual interaction makes our brand more dynamic, more current and more authentic together with young people. We continue on our path by growing together. We position IndoMate not as a seasonal campus activity, but as a strategic program through which we develop sustainable interaction and collaboration with young people."