Ganassini Enters Turkish Market with Cortex Pharma

Cortex Pharma, which set out with the aim of bringing the world's most distinguished natural dermocosmetic products to Turkish consumers, entered the Turkish market with brands from Ganassini Group, which has achieved successful work in the pharmaceutical sector for 82 years. Making an initial investment of EUR 1 million, Cortex Pharma aims to capture 25% of the dermocosmetic market within five years. Cortex Pharma introduced natural dermocosmetic products from within the Italian Ganassini Group to the Turkish market. These products are manufactured using advanced technologies in some of the world's most specialized laboratories with considerable expertise in natural dermocosmetic production. At an introduction meeting hosted by Ganassini Group CEO Giuseppe Ganassini and Cortex Companies Group Board Chair Mustafa Tolga Demirci, the dermocosmetic sector in the world and Turkey was evaluated, and information about the products was provided. Cortex Pharma's objective is to consolidate brands that protect natural beauty with naturally-formulated products and provide dermocosmetic treatment support under one roof, with the goal of capturing 25% of this market within five years. Since entering the market in July 2017, Cortex Pharma has recorded rapid growth, reaching 200 pharmacies across Turkey in seven months.

Cortex Companies Group Board Chair Mustafa Tolga Demirci: "From the Aviation Sector to the Dermocosmetic Sector"

Mustafa Tolga Demirci, explaining that they have served as a globally-scaled firm in the aviation sector for 15 years and have entered a very different sector, stated: "As Cortex Energy and Cortex Aviation & Tourism, we serve at 2,000 airports worldwide with our offices located primarily in Turkey, as well as in Russia, England, Dubai and Cyprus. With Cortex Pharma, we have entered a very new and different sector for us. However, we are confident in ourselves. Because we have behind us a large group that has signed many firsts in the sector. We set out with a team of experts and highly professionals in their field. In just seven months, with tremendous success, we introduced our products to consumers in 200 pharmacies across 40 provinces throughout Turkey. Our goal is to be present in all pharmacies selling dermocosmetic products by the end of this year," he said.

Ganassini Group CEO Giuseppe Ganassini: "The Turkish Market is Exciting for Us"

In his remarks, Ganassini Group CEO Giuseppe Ganassini, drawing attention to the size of the global dermocosmetic sector, stated: "The size of the global cosmetics market is projected to be around USD 675 billion in 2020. Approximately 10% of this belongs to the dermocosmetic sector. The potential of the sector in Turkey is very exciting for us. An area that shows growth every year, with high competition. However, our brands are unrivaled in the sector due to their distinctive characteristics. Our brands serve a natural lifestyle philosophy through their product variety, completely natural content, therapeutic properties, and formulas specially developed for sensitive and problematic skin. Nature, naturalness, healthy living, and dignified aging are the reason for our group's existence. The Ganassini Institute was founded exactly 82 years ago for this purpose. As third-generation managers, we keep our brands alive with the same objective across the world in 5 continents, in 66 countries, in more than 15,000 hospitals and clinics as therapeutic and treatment-supporting dermocosmetic products," he said.