ebebek Returns from The Hammers Awards 2025 with Gold and Silver Awards

ebebek, a leading brand in the mother and baby products retail sector, won awards for two different projects at The Hammers Awards 2025. The brand secured the Gold Award in the Best Team in the Field of Social Solidarity category with its "From Me to My Sibling Transformation Basket" project, while winning the Silver Award in the Best Social Responsibility Team category with its "Breastfeeding Support Project."

ebebek, which has consistently pursued work in social responsibility and sustainability over the years, validated its brand approach centred on social benefit through the two awards it received at The Hammers Awards 2025.

ebebek's "From Me to My Sibling Transformation Basket" project aims to promote a culture of sharing by connecting parents who wish to donate baby textiles and toys with families in need. In doing so, it supports both sustainable consumption practices and strengthens the sense of social solidarity.

With this approach, the project was deemed worthy of the Gold Award in the Best Team in the Field of Social Solidarity category at The Hammers Awards 2025.

ebebek also became the recipient of the Silver Award in the Best Social Responsibility Team category with its "Breastfeeding Support Project." The Breastfeeding Support Project, run with the approach of "One Drop, Thousand Benefits"—one of ebebek's most meaningful mottos—aims to serve as a reliable reference point for mothers who experience difficulty during the breastfeeding process due to lack of information or who need guidance. The project, which raises awareness on topics such as correct breastfeeding positions, continuity of milk production, and nutrition, has provided free consulting services to 100,000 mothers to date, creating awareness on mother and baby health.

The Hammers Awards, which stands out with its structure centring team success, draws attention as a respected award programme that evaluates institutions' impact in the field of social responsibility and sustainability through teamwork.

ebebek, which has made social benefit-focused approach an integral part of its institutional culture, aims to continue investing in social responsibility projects for a sustainable future.