Arçelik Named Turkey's Most Technological Brand for 5th Consecutive Time

Arçelik has been named "Turkey's Most Technological Brand" for the fifth consecutive time in the Tech Brands Turkey study – Turkey's Most Technological Brands research conducted in collaboration with Pazarlamasyon and NielsenIQ, independent of category. For 70 years, Arçelik has pioneered Turkey's technological transformation; through energy efficiency, smart home systems, artificial intelligence-powered products and sustainable manufacturing technologies, the company is shaping tomorrow's lifestyle today.

 Ragıp Balcıoğlu, Deputy General Manager responsible for Marketing and Strategy, stated: "In all geographies where we operate, we assume a pioneering role in technology with our brands. With our 22 brands worldwide, drawing on our global knowledge base and innovative strength, we deliver solutions best suited to different consumer needs. Arçelik's global scale provides us not only with a broad operational scope but also the advantage of closely monitoring the latest trends from around the world and bringing these trends to Turkey. We view technology as a transformation tool that creates value for people and the planet, and with this vision we continue to make a difference in both local and global markets. In Turkey, with the Arçelik brand for 70 years we have pioneered Turkey's technological development. Being selected as Turkey's most technological brand for the fifth consecutive time is very valuable in showing that our work resonates with consumers."

Turkey's leading home appliances brand Arçelik, through products and technologies developed with a commitment to sustainability, quality, innovation and customer focus, continues to add value for its customers while establishing its pioneering position in technology once again with consumers. The brand, celebrating its 70th anniversary this year, was selected as "Turkey's Most Technological Brand" for the fifth consecutive time, independent of category, in the Tech Brands Turkey study conducted in collaboration with Pazarlamasyon and NielsenIQ. In its 70th year, under the motto "At the Heart of Life with Technology," the brand combines innovation with deep R&D expertise and domestic manufacturing strength; through energy-efficient products, artificial intelligence-powered solutions and a strong dealer network and after-sales service system, it contributes both to Turkey's technological development and to a sustainable future at global scale.

"We Are Shaping the Future with Technology"
Ragıp Balcıoğlu, Deputy General Manager responsible for Marketing and Strategy, commenting on the matter, stated: "In all geographies where we operate, we assume a pioneering role in technology with our brands. With our 22 brands worldwide, drawing on our global knowledge base and innovative strength, we deliver solutions best suited to different consumer needs. Arçelik's global scale provides us not only with a broad operational scope but also the advantage of closely monitoring the latest trends from around the world and bringing these trends to Turkey. We view technology as a transformation tool that creates value for people and the planet, and with this vision we continue to make a difference in both local and global markets. In Turkey, with the Arçelik brand for 70 years we have pioneered Turkey's technological development. Being selected as Turkey's most technological brand for the fifth consecutive time is very valuable in showing that our work resonates with consumers. Since we established our sector's first R&D center in 1991, we have created thousands of innovations.

While bringing firsts to life in every area from manufacturing to R&D, from sustainability to digitalization, our focus has always been on making our customers' lives easier. The research conducted by Pazarlamasyon and NielsenIQ is very valuable in demonstrating that our efforts have strong resonance with consumers. As we celebrate our 70th year, we continue to work to make the lives we touch in millions of homes smarter, more efficient and more sustainable. With our manufacturing facilities spread across all regions of Turkey, our extensive dealer network and authorized service system, our strong R&D centers and engineering expertise, we will continue to make technology accessible to everyone; as always, while shaping the future with technology, we will remain a brand that creates value for its country."

Arçelik Maintains Consumer Leadership for Five Years
The Tech Brands Turkey study is determined as a result of comprehensive consumer perception research conducted with 1,000 people aged 15-64 across 12 cities nationwide. In this independent category measurement, Arçelik continues its success as the first and only brand selected as "Turkey's Most Technological Brand" five years in a row. This distinction, within the framework of Arçelik's "Respected in the World, Respecting the World" sustainability vision, demonstrates once again the strong consumer resonance of the company's years of technology investments, its innovative product development strength and its consumer-needs-focused approach.