BÜMED and Abdi İbrahim Launch 'Product Manager Certificate Program'

Pharmaceutical professionals seeking a successful marketing career in the industry and looking to develop their skills in this direction can now enroll in the Product Manager Certificate Program offered by Abdi İbrahim and BÜMED Academy. The online certificate program will launch on 7 November 2020, with senior executives from Abdi İbrahim sharing their experience and marketing strategies in the pharmaceutical sector. The certificate program training is specifically designed for professionals planning to build careers in the sector or seeking professional development while working in it. Training will be conducted online on Saturdays between 10:00 and 13:00 by senior executives from Abdi İbrahim. The program is open to recent graduates (0-2 years), assistant product managers (0-2 years of experience), junior professionals with 0-5 years of experience (from departments outside marketing such as regulatory affairs and sales), and final-year university students. Participants who complete the program will receive a certificate. Abdi İbrahim is supporting this paid program as part of its corporate social responsibility efforts. Based on the sector experience of Abdi İbrahim's leadership team, the Product Manager Certificate Program will include training on Pharmaceutical Industry Fundamentals, Regulations and Restrictions in the Pharmaceutical Industry, Medico-Marketing Approach, Data Analytics and Marketing Excellence in Marketing Plans, Sales Excellence, Strategy Development Process, New Brand Development and Launch Process, Alternative Channels: Digital Marketing and Social Media in the Pharmaceutical Industry, Patient-Centric Marketing and Corporate Social Responsibility Projects, Marketing Competencies, OTC Product Marketing, Future Trends in the Pharmaceutical Industry and Globalization. Those interested in participating can obtain detailed information through the Boğaziçi University Alumni Association website and submit applications by 30 October.