Brisa Strengthens Its Presence in the Battery Market Through Collaboration with Exide Technologies

Brisa, the leader of Türkiye's tire industry, has become the official Türkiye distributor of Exide Technologies, one of the well-established energy storage solutions companies, for EXIDE-branded automotive, marine and motorcycle product groups.

Having entered the battery market with the Voltedge brand, Brisa is further strengthening its product portfolio through the strategic collaboration it has established with Exide Technologies. Within the scope of the agreement, Brisa will operate as the sole official distributor of EXIDE-branded automotive, marine and motorcycle batteries in Türkiye.

Brisa will bring Exide products to customers across Türkiye through Otopratik and Propratik service points as well as the dedicated battery dealer network it has established. With this collaboration, the company aims to increase its effectiveness in the battery replacement market and offer its customers a wider product range.

Brisa Deputy General Manager of Sales Yakup Demir made the following remarks regarding the collaboration:

“We view the battery business line as a strategic part of the product and service ecosystem we offer to our customers. Following the step we took with our Voltedge brand, we are pleased to collaborate with a globally strong and well-established brand like Exide Technologies. We are bringing together Exide's technology and product strength with Brisa's extensive service network and customer experience. In the coming period, we aim to strengthen our presence particularly in the heavy-duty vehicle, commercial vehicle and fleet segments, and to establish a strong position in the battery market.”

With a history spanning more than 135 years, Exide Technologies is a very strong player in Original Equipment and replacement markets in Europe. With its Exide-branded products featuring AGM, EFB, Gel and Li-Ion technologies, the company addresses a very wide range of applications for passenger vehicles, heavy-duty vehicles, marine and motorcycles.

Exide Technologies Türkiye, Middle East and Africa Export Sales Manager Giuseppe Bordini made the following statements regarding the collaboration:

“Türkiye is a very important market for Exide Technologies with its strong automotive market and developed after-sales structure. In the markets where we operate, we aim to offer our customers not only products but also long-term performance and reliability. Realizing this approach in Türkiye with a leading organization in its sector like Brisa is an important milestone for our growth plans. By bringing together Exide's technology and product expertise with Brisa's extensive reach and field strength, we will offer our customers a broader value proposition.”

About Brisa

Brisa's journey began in 1974 with the establishment of the Lassa brand. Having taken the name Brisa in 1988 through the partnership of Sabancı Holding and Bridgestone Corporation, the company today operates as one of the leading companies in Türkiye's tire industry with its local roots, strong global partnership structure and more than half a century of experience. Brisa continues its operations as a value partner that enables mobility through solutions ranging from tires to data, and from services to technology. Producing 14.5 million tires annually with more than 3,000 employees at its smart production facilities in İzmit and Aksaray, Brisa designs innovative and high-performance products developed by Turkish engineers at its R&D center in İzmit.

The advanced production technologies and Industry 4.0 applications used at the Aksaray plant contribute to the continuous improvement of efficiency and quality standards. With one of the most extensive dealer networks in Türkiye's automotive sector, Brisa reaches customers across the country through more than 1,200 sales points, while carrying Türkiye's manufacturing power to the world with the Lassa brand in more than 80 countries and over 6,000 points. Brisa operates with the Bridgestone, Lassa and Dayton brands, as well as the Bandag and Veloxia retreading brands. The company offers solutions that go beyond tires with services such as the Otopratik and Propratik service networks, Lastik.com.tr, Mobilfix, Profleet, Probox and Lastik Oteli.