BeautyEurasia Fair to Host 360 Exhibitors from 35 Countries

15. International Cosmetics, Beauty and Hairdressing Fair - Beauty Eurasia to be held 20-22 June 2019 at Istanbul Convention Center...

• The 15th International Cosmetics, Beauty and Hairdressing Fair - BeautyEurasia, organized by Platform Uluslararası Fuarcılık, which operates under ITE Turkey, a leading organizer of trade fairs in Turkey's leading sectors, and the largest cosmetics fair in the Eurasian Region, will take place at Istanbul Convention Center between 20-22 June 2019.
• With the VIP Overseas Purchasing Delegation program to be held this year, BeautyEurasia will host important buyers from countries such as Russia, Bulgaria, Saudi Arabia, Serbia, Netherlands, Colombia, Ghana, Poland, Moldova, Qatar, Kazakhstan, India, Ukraine, Ecuador and Azerbaijan.
• BeautyEurasia, the international meeting point of the industry, received support from the Ministry of Commerce for the first time this year. The ministry will provide 50 percent support for the promotional activity expenses of fair participants.

The 15th International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia, organized by Platform Uluslararası Fuarcılık, which operates under ITE Turkey, and the largest cosmetics fair in the Eurasian Region, will meet visitors at Istanbul Convention Center between 20-22 June 2019. One of the most important gateways to the Eurasian market, the fair offers domestic and foreign industry professionals new business and cooperation opportunities. In this context, the fair will host important buyers from countries such as Russia, Bulgaria, Saudi Arabia, Serbia, Netherlands, Colombia, Ghana, Poland, Moldova, Qatar, Kazakhstan, India, Ukraine, Ecuador and Azerbaijan through the VIP Overseas Purchasing Delegation program to be held this year.

For the first time this year, all participants, visitors and hosted buyers will have the opportunity to expand their networks through the ITE Connect Matchmaking Program (Matchmaking System), quickly and effectively conducting networking free of charge through smartphone and internet applications, connecting with the right customers and suppliers.

Furthermore, with the support of the Ministry of Commerce, the Overseas Purchasing Delegation program will continue to be applied this year... The Ministry of Commerce, which supports qualified domestic trade fairs in various sectors with international character, included the beauty and cosmetics sector in its support scope for the first time this year. BeautyEurasia became the first and only cosmetics and beauty fair to benefit from this 50 percent support. In 2019, BeautyEurasia will bring together 360 companies from 35 countries with over 11,000 professional visitors, serving as one of the most important gateways to the Eurasian market and promising participants significant export potential towards Turkey and the Eurasian Region markets. It is particularly important for manufacturer and exporting companies with market targets covering the countries of this region to participate in the fair, in terms of establishing new business partnerships. Additionally, the fair will host numerous cosmetics chains, wholesalers and retailers from Africa, Middle East, Central Asia and Far East countries, which are among the target markets of the entire world. Furthermore, BeautyEurasia 2019 will provide manufacturers and suppliers from around the world with a complete fair experience for participants and professional visitors over three days, during which they present their products, services and technologies to visitors.

Events to shape the industry at BeautyEurasia

Through an event program organized in cooperation with institutions and organizations that shape the industry, sector professionals and influencers will address topics such as trends, technological developments, legal regulations and increasing exports, creating a roadmap for foreign investors, local producers, buyers and decision-makers. In addition to conference sessions, new product and technology presentations by participating companies and extraordinary hair shows will be the focus of visitor interest.

Fair Director Filiz Mehmedova sharing information about BeautyEurasia's 2019 targets:

'As ITE Turkey, we aim to contribute to the development of the industry by combining our extensive experience and expertise in Turkey and the Eurasian Region with the strong global network of our group. This year, with the support of the Ministry of Commerce, BeautyEurasia brings together different stakeholders in the industry and enables hundreds of participants and visitors to be informed about developments in the industry. With the fair we will hold on 20-22 June 2019, we aim to increase the number of visitors we hosted exceeding 10,000 last year and provide greater contribution to the industry. Additionally, we will include the VIP Purchasing Delegation Program that we have successfully conducted for 2 years.' Emphasizing that they provide opportunities for many professional buyers from abroad through the 'VIP Overseas Purchasing Delegation' program, Mehmedova said: ' Professional visitors have the opportunity to meet with producers, suppliers and many international top-level buyers, finding opportunities for new sourcing, business development and partnership formation.'

Important brands in the industry will take their place at BeautyEurasia...

Bülent Konca, Deputy General Manager of MG International Fragrance Company, one of the companies participating in BeautyEurasia Fair, said: 'Every year we participate in approximately 15 fairs and symposiums related to our industry. We reach our industry, its stakeholders and end users through different communication channels, providing current information about our brand and field of activity, and increasing awareness about fragrance. Since the BeautyEurasia fair held in Istanbul is an important fair held in our own country, it allows us to welcome all our visitors as hosts and brings us together with many companies from which we source essences in an effective three-day process.'

About ITE Turkey

ITE Turkey is the Turkish office of ITE Group, an international exhibition company with 32 offices in 20 countries and over 1,000 experienced personnel, organizing more than 150 trade fairs and conferences worldwide annually. Organizing leading trade fairs in Turkey's leading sectors, ITE Turkey consists of YEM Fuarcılık, EUF - E Uluslararası Fuar Tanıtım Hizmetleri and Platform Uluslararası Fuarcılık companies. ITE Turkey, which organizes Turkey's leading fairs in construction, tourism, cosmetics, food, rail systems and logistics sectors, derives its strength not only from its experience in Turkey and the region, but also from the global network of ITE Group, of which it is a member company. ITE Turkey transfers its strong global network in the exhibition industry to each sector in which it operates, creating new business, cooperation and purchasing opportunities in the fairs it organizes, and contributing to the development of these sectors. www.ite-turkey.com

About Platform Uluslararası Fuarcılık and ITE Turkey

The International Cosmetics, Beauty and Hairdressing Fair – BeautyEurasia, has been organized by Platform Uluslararası Fuarcılık, which operates under ITE Turkey, since 2013. BeautyEurasia, the largest cosmetics fair in the Eurasian Region, directly contributes to the growth of the region's industry with increasing numbers of participants and visitors each year. For detailed information: Bersay Communications Consulting Ayben Cumalı / +90 554 844 68 05 / [email protected] Erdi Gürel / +90 535 508 23 65 / [email protected]