Bayer Prepares Interactive Health Literacy Exhibition

Bayer has prepared an interactive health literacy exhibition for 22 October Health Literacy Day. The exhibition titled "Understanding Health" contains information that will increase health literacy levels for people of all ages, while also promising an enjoyable experience. Bayer, which has implemented many projects to increase health literacy levels in Turkey, is launching an interactive health literacy exhibition in Istanbul between 22-29 October at Bayer. Having taken important steps last year by declaring 22 October as "Health Literacy Day" to draw nationwide attention to this issue, Bayer is sharing useful information this year through different experience methods such as VR at the "Understanding Health" exhibition, where people of all ages will spend time enjoyably and learn through experience. The exhibition addresses many topics including circulatory and nervous systems, immune system, daily healthy lifestyle habits, and vitamins. The exhibition can be visited free of charge at Fişekhane between 22-29 October from 12:00 to 22:00.

Exhibition will be taken to different locations across Turkey

The exhibition, set up in a total area of 480 square meters and consisting of 31 sections, aims to raise health literacy with interactive screens containing educational information. The exhibition features different platforms where children especially will learn while having fun, including Skeletal System, Respiratory and Digestive System, Our Five Senses and Their Functions, Food Pyramid, and VR area. The exhibition, which has hands-on experience areas and many other interactive sections, will be held at Ankara Panora Shopping Mall between 11-20 November following Istanbul. The "Understanding Health" exhibition will be open for visits in different locations across Turkey in the following months.

Erdem Kumcu, Bayer Consumer Health Country Manager, stated that Bayer has been carrying out projects to support increasing the public's health literacy level since 2017, and made the following statements regarding the "Understanding Health" exhibition:

"We are committed to celebrating 22 October Health Literacy Day each year with impactful projects. Our research conducted with IPSOS last year pointed to the necessity of working to increase our health literacy level. This year, we have brought an interactive exhibition to life using technological methods such as VR. Visitors will both have an enjoyable time at the exhibition and have the opportunity to refresh their knowledge on health topics. Moreover, we have not limited our exhibition only to Istanbul. Very soon we will be visiting Ankara and other provinces and opening it for visits there as well."