AstraZeneca Launches "New Generation Health Movement"

AstraZeneca Turkey is launching the "Next Generation Health Movement" project in collaboration with İhtiyaç Haritası to develop health literacy among young people and empower them as health advocates in society. The three-year project will be implemented in its first year in İzmir, Manisa, Adana and Gaziantep provinces, starting in October.

Young People Empowered Through Health Information and Awareness
The project, targeting young people aged 18-24, aims to raise awareness on chronic diseases, harmful habits, nutrition, sexual and reproductive health, health problems caused by the climate crisis and health rights.

Under the program to be conducted with educational support from Sağlık Hakkı Derneği, young people will have easy access to reliable health information, will be informed through seminars and trainings, and will have the opportunity to compete with innovative ideas at Ideathons. Young spokespersons participating in the project will create a multiplier effect in society by sharing what they learn through peer education methods. At the end of the program, a report containing policy recommendations on youth health will be prepared and shared with the public.

"We Are Placing Young People at the Center of Health Solutions"
AstraZeneca Turkey Director of Corporate Relations Erdal Kiraz made the following assessment regarding the project:

"At AstraZeneca Turkey, we prioritize the principle of health equity. It is among our priorities not only that individuals have equal access to health services, but also that they achieve equal health outcomes. It is a critical need for young people to be empowered with information and opportunities so they can fully utilize their health potential. With the 'Next Generation Health Movement,' we aim to place young people at the center of health solutions and contribute to sustainable development of society. We genuinely believe that this will contribute to a healthier and more conscious society."

"We Multiply Impact by Sharing Knowledge"
İhtiyaç Haritası Board Member Esra Arslan Seyithanoğlu made the following statement:

"We believe that solidarity, access to information and active participation of young people are vital for sustainable and fair societal development. Through the 'Next Generation Health Movement,' young people will become advocates for health and wellbeing not only in their own lives, but also in their surroundings. This project is a journey that multiplies impact by sharing knowledge and builds it through solidarity. We are proud to contribute to transforming the future into a healthier, more conscious and more equitable society."

AstraZeneca Turkey is launching the "Next Generation Health Movement" project in collaboration with İhtiyaç Haritası to increase health literacy among young people and empower them as health advocates. The three-year project will be conducted in its first year in İzmir, Manisa, Adana and Gaziantep. With a comprehensive approach, the project aims to reach young people aged 18-24 and will implement many extensive activities such as trainings, seminars and Ideathons where innovative ideas will compete.

AstraZeneca, one of the world's leading pharmaceutical companies, is launching a new project in our country under the Youth Health Program with its vision of health equity that promotes accessible and quality healthcare services for everyone. The "Next Generation Health Movement," brought to life through collaboration between AstraZeneca Turkey and İhtiyaç Haritası, will be conducted for three years to increase health awareness among young people across Turkey and make them active participants and advocates in this field. In the first phase, the project will be implemented in İzmir, Manisa, Adana and Gaziantep provinces, with the first phase planned to start in October.

The project, targeting the 18-24 age group, aims to enable young people to easily access reliable health information, thereby gaining awareness on topics such as chronic diseases, harmful habits, nutrition, sexual health, reproductive health, health problems stemming from the climate crisis and health rights, and developing themselves in the field of health advocacy within society.

The program, which will be conducted with educational support from Sağlık Hakkı Derneği, aims to create a multiplier effect through knowledge sharing by young people. Through this, it is planned that young people will take their place in society as conscious health leaders and thus create a long-term impact. Young spokespersons participating in the project will promote health awareness in their own circles using a peer education model.

Core activities of the program
Within the scope of the Next Generation Health Movement, various activities will be organized targeting young people, from trainings to seminars and Ideathons where innovative ideas will compete. Young people will participate in online trainings aimed at increasing health awareness; they will be informed about current health topics at seminars organized with expert participation. They will also be able to share innovative health-related ideas in competitions. Young spokespersons trained in the project will create awareness on health in society by transferring what they learn to their peers. At the end of the program, it is planned that a report evaluating youth health policies will be prepared and presented to the public.

"We aim for our young people to lead sustainable development of our society by placing them at the center of solutions in the health field."
AstraZeneca Turkey Director of Corporate Relations Erdal Kiraz, commenting on the project they have launched, said: "At AstraZeneca Turkey, we prioritize the principle of health equity that promotes accessible and quality healthcare services for everyone. It is among our priorities not only that individuals have equal access to health services, but also that they achieve equal outcomes in the health field. From this perspective, we see it as a critical responsibility to empower young people especially with information and opportunities so they can fully utilize their health potential and minimize the health risks they may face throughout their lives. Nowadays, chronic diseases such as obesity, hypertension and diabetes, as well as harmful habits, are becoming widespread among young people. At this point, as AstraZeneca Turkey, we have focused on empowering young people with health knowledge. With this approach, we are excited to launch our 'Next Generation Health Movement' project in collaboration with İhtiyaç Haritası. With this multi-stakeholder program lasting three years, we aim to place young people at the center of solutions and have them lead sustainable development of our society. We sincerely believe that this will contribute to a healthier and more conscious society," he said.

İhtiyaç Haritası Board Member Esra Arslan Seyithanoğlu said in her statement: "We believe that solidarity, access to information and active participation of young people are vital for sustainable and fair societal development. With the 'Next Generation Health Movement,' young people will not only be advocates for health and wellbeing in their own lives, but also in their surroundings. This project is a journey that multiplies knowledge by sharing it and builds impact through solidarity. As İhtiyaç Haritası, we are proud to contribute to transforming the future into a healthier, more conscious and more equitable society."