In 2021, 70% of Companies Are Shifting Toward Digitalization

According to the 2021 Global Marketing Trends survey conducted by Deloitte, more than 70% of companies are strengthening their customer relationships with digital solutions. The research shows that 63% of companies plan to use technology more frequently after the pandemic. According to the results of the survey conducted by Deloitte with the participation of 2,447 consumers and 405 company executives, 41% of executives state that customer needs can be met more quickly by leveraging technology and digital platforms further.

63% of companies said "digital"

In the survey, when senior executives were asked which areas would be critical functions in 2021, technology and marketing were found to be the most frequently cited answers. Executives believe that their companies will stand out with technology at a rate of 68% and with digital strategies at a rate of 63%.

Now customers and companies alike are digital

EG Bilişim Teknolojileri CEO Gökhan Bülbül, referring to how the new normal has changed business models and the strategic importance of digital marketing, said: "As a result of the impact COVID-19 has created on consumer behavior, businesses are prioritizing digital marketing in their marketing strategies. Businesses that focus on digital marketing investments secure lasting advantages in customer loyalty. In the new normal, companies that capture the dynamics of the digital world and read the scenario well will win. Our role as EG Bilişim Teknolojileri is to guide companies that are on the right side but facing the wrong direction toward their targeted results through result-oriented digital marketing strategies."