Haleon Türkiye Announces Two New Senior Appointments to Marketing Team
Haleon Türkiye has appointed two experienced executives to lead marketing for its Oral Health and OTC & Wellness categories.
Haleon Turkey appoints two experienced leaders to marketing leadership roles in Oral Care and OTC & Wellness categories.
Haleon Turkey, operating in the consumer health sector, has made senior-level appointments to strengthen its organizational structure. The company has appointed Işıl Sağlam Balaban to the role of Oral Care Category Leader and Kristin Aslaner Aras to the role of OTC & Wellness Category Leader.
With these new appointments, Haleon Turkey aims to support its growth strategies in oral care, over-the-counter medicines (OTC) and wellness categories, and to strengthen its marketing organization.
Işıl Sağlam Balaban named Oral Care Category Leader
Işıl Sağlam Balaban, who has held various positions in marketing operations for Sensodyne, Parodontax and Corega brands within Haleon Turkey, has been appointed as Oral Care Category Leader.
Balaban, a graduate of Sabancı University's Department of Industrial Engineering, completed her master's degree at Bocconi University in Italy in the field of Marketing Management. She began her career at Eczacıbaşı Consumer Products, and held positions in marketing and market research at The Coca-Cola Company and Philip Morris International.
Balaban joined the GSK Consumer Health organization in 2020 and most recently served as Senior Brand Manager at Haleon Turkey. In her new position, she will be responsible for marketing activities, brand management and growth strategies in the company's oral care category.
OTC & Wellness Category leadership entrusted to Kristin Aslaner Aras
Kristin Aslaner Aras, appointed as OTC & Wellness Category Leader at Haleon Turkey, brings over 15 years of experience in the consumer health and fast-moving consumer goods (FMCG) sectors.
A graduate of Koç University's Department of Computer Engineering, Aras has held various leadership roles in marketing and brand management at Abdi İbrahim, Nestlé Infant Nutrition, Menarini and Cenovapharma throughout her career. Before joining Haleon Turkey, Aras served as Consumer Health Marketing Director at Abdi İbrahim. In her new role, she will lead the company's growth strategies and brand performance in the OTC and Wellness categories.
With these appointments, Haleon Turkey aims to strengthen its marketing organization and continue its growth in the consumer health sector.
Gallery
