TAB Gıda Maintains Strong Growth in 2025

TAB Gıda, Turkey's leading quick-service restaurant chain operator, concluded 2025 with strong financial and operational results. The company, which operates Burger King, Sbarro, Popeyes, Arby's, Usta Dönerci, Usta Pideci and Subway in Turkey, increased system-wide sales (including franchises) by 52 percent to TRY 62.5 billion.

In 2025, TAB Gıda grew revenue by 14 percent in real terms and expanded EBITDA by 7 percent in real terms to TRY 9.7 billion. The company maintained profitable growth with a 20.4 percent EBITDA margin while strengthening its success in operational efficiency and financial discipline.

Digital Sales Surpass 50 Percent
Gökhan Asok, General Manager responsible for Operations, Human Resources, Internal Audit, Administrative Affairs and Information Technology, stated that in 2025 they focused on expanding operational capabilities.

Asok, noting the implementation of digital solutions and automation applications aimed at quality standardization in restaurant processes, food safety and service speed, shared the following information:

-More than 2,600 self-service order screens were installed

-Digital sales exceeded 50 percent of total sales

-Delivery orders increased 22 percent to reach 57 million receipts

Asok also noted that employee development, equal opportunity and inclusion programs were continued, and that infrastructure aligned with international standards in information security and data protection was strengthened.

226 New Restaurants, 2,000 Target Exceeded
Özgür Çetinkaya, General Manager responsible for Finance, Financial Affairs, Franchise and Investor Relations, emphasized that 2025 was a significant milestone for the company.

Noting that total assets grew by 15 percent and equity by 7 percent in real terms, Çetinkaya stated:

"In 2025, we opened 226 new restaurants and brought our total restaurant count to 2,030, surpassing our 2,000 restaurant target and reaching an important milestone. The share of franchise restaurants in our portfolio reached 44 percent. We continued a balanced growth model with 893 franchise locations and 1,137 company-operated restaurants."

Personalized Experience Through Data Analytics and Artificial Intelligence
Sinan Ünal, General Manager responsible for Marketing and Strategy, Delivery, and Corporate Commercial Relations, noted that the broad brand portfolio provides a significant competitive advantage with its structure addressing different consumer segments.

Ünal stated that marketing investments enhancing brand awareness and supporting menu innovation were implemented in 2025, and that personalized customer experience was prioritized through data analytics and artificial intelligence applications.

Ünal emphasized that digitalization, automation, operational efficiency, sustainability and experience-focused growth will remain among strategic priorities in 2026.

TAB Gıda completed 2025 with strong growth while both expanding its operational network and exceeding financial targets. The company plans to deepen digital transformation and continue its efficiency-focused growth strategy in 2026.