Doyuyo Hosts 7 Million Guests in First Half of 2026

Doyuyo, Turkey's rapidly growing gourmet fried chicken restaurant chain, served approximately 7 million guests in the first half of 2026 while achieving over 8 million product sales. The brand revealed sustained interest in shared menus, with bone-in chicken products showing growth.

Doyuyo shared sales and consumer data for the first half of 2026. The data shed light on both the brand's growth performance and changing dining habits among consumers. Standing out with products prepared using gourmet marination techniques, the brand served approximately 7 million guests in the first half of the year while achieving over 8 million product sales.

Shared menus maintain leading position
In the first half of 2026, Friends Combo was the most preferred menu among Doyuyo guests, accounting for approximately 50 percent of orders. Friends Combo was followed by Doyuyo Galactic, Tenders Festival, Cosmo Wings and Spicy Combo respectively.

While menu preferences generally followed a similar pattern to the previous period, Cosmo Wings' rise to the top positions revealed increased interest in bone-in chicken products. Share-focused menus continued to rank among the most preferred options for friend gatherings and family meals.

Strawberry Lemonade holds top position
In Doyuyo's beverage category, naturally-sourced products came to the fore. Lemonades made using additive-free, preservative-free and natural sugar prepared in homemade style became guests' most preferred beverages.

Strawberry Lemonade, one of the brand's iconic products, continued to be the most preferred beverage, followed by Regular Lemonade and Berry Hibiscus.

"Consumer insights guide the future"
PardoFood Board Chairman Taylan Kaya made the following statement in his assessment of the first six-month performance:

"As Doyuyo, we always aim to offer taste enthusiasts quality, innovative and gourmet gastronomic experiences. We take great pride in hosting approximately 7 million guests over the past six months and being part of their shared moments. These figures are not only numbers showing our growth, but also serve as an important roadmap helping us understand the changing expectations and preferences of our guests. By closely following consumer insights, we continuously improve our menus and experience, and in the coming period we aim to reach more guests with our innovative flavors and strong service approach."

About Doyuyo
Operating under PardoFood, Doyuyo is a 100 percent domestically-owned gourmet fried chicken brand serving through a fast-casual restaurant concept. The brand, which serves gourmet fried chicken and burger products with table service, opened its first branch at İstanbul ÖzdilekPark in 2019. Today, Doyuyo operates with approximately 90 branches across Turkey and over 1,600 employees, continuing to bring gourmet flavors to consumers throughout the country.