Selpak Launches Advertising Campaign Featuring Demet Evgar: "Yeniliğe Bak, Selpak!"

Selpak, the creator of the tissue paper category in Turkey and transformer of hygiene habits, has appointed actress and thought leader Demet Evgar as its new brand face, known for her talent and successful career in cinema, theatre and television. The film, released under the slogan "Look to innovation, Selpak!", tells the story of the uses and product features of hygienic and practical Selpak Hand and Facial Tissue through a day in Evgar's life. With a new generation hand and facial tissue for hygiene and skin health, Selpak has signed off on another product innovation, introducing its product through an advertising film starring Demet Evgar. In the advertising film, Selpak communicates to viewers the hygienic and practical new-generation tissue experience that its product offers to simplify consumers' lives. In the film, Evgar keeps Selpak Hand and Facial Tissue with her at every moment of the day, highlighting the different uses of the product and the advantages it provides. The advertising film covers the practical use of Selpak Hand and Facial Tissue in different living spaces such as the bathroom, living room, kitchen, dining table and makeup desk, as well as its innovation, elegance and softness. The film ends with Demet Evgar's message: "Do yourself a favour, use the best – Selpak New Generation Hand and Facial Tissue."