Türk Henkel Makes EUR 65 Million Investment

Turkish Henkel, which has invested EUR 65 million in Türkiye, operates production at 3 locations in Türkiye with a team of approximately 1,000 people: Gebkim Adhesive Technologies Factory in Istanbul, Tuzla Adhesive Technologies and Hair Care Products Factory, and Ankara Consumer Brands Factory.

Setting market direction

Turkish Henkel is shaping the markets it operates in through its brands, innovations and technologies, while also setting direction in industrial and consumer sectors. Turkish Henkel's Consumer Brands Business Unit is divided into 3 sub-categories: Laundry and Home Care, Hair Care and Professional Hair Care. The company has a total of 7 brands in Laundry and Home Care: Persil, Tursil, Perwoll, Vernel, K2R, Pril and Bref. Turkish Henkel offers Schwarzkopf Gliss, Blendax, Syoss, Palette, Schwarzkopf Root Retoucher, Men Perfect and Schwarzkopf Taft brands in Hair Care. Igora, Blond Me, Indola, Osis, Silhouette, Session Label, Fibre Clinix, BC Bonacure, Authentic Beauty Concept and Alterna brands also make up the company's Professional Hair Care brand portfolio. Turkish Henkel leads the market with 10 brands in its Adhesive Technologies Business Unit. These brands are Technomelt, Aquence, Bonderite, Teroson, Loctite, Pattex, Sista, Ceresit, Pritt and Tangit. Persil, Tursil, Perwoll, Vernel and Pril are among the hand dishwashing detergents manufactured in Türkiye. 76 percent of the hair care products sold by Turkish Henkel are manufactured in our country. Many of the Blendax, Syoss shampoo and hair care cream and Gliss products are manufactured domestically. Turkish Henkel's Adhesive Technologies brands manufactured in Türkiye are Loctite, Technomelt, Bonderite, Teroson, Aquence, Sista and Ceresit. This corresponds to two-thirds of the company's Adhesive Technologies products sold in our country.

The majority of its 34 brands are market leaders

Operating with growth targets exceeding market growth, Turkish Henkel anticipated double-digit growth at the end of 2023 in both consumer products and adhesive technologies. The majority of the company's 34 brands in Consumer Brands and Adhesive Technologies Business Units continue to hold leading positions in their markets or remain in the top 3. Turkish Henkel has been among the top 10 countries contributing most to Henkel's global growth for years. Over the past 5 years, Turkish Henkel has invested particularly in industrial improvements, Industry 4.0 infrastructure and sustainability. The target is to accelerate this growth further by increasing investments in 2024.

"Leading Progress for Future Generations"

Sustainability is one of the focal points of Henkel's global investments. The shared goal at Henkel is expressed as "Leading Progress for Future Generations." Starting from this point, Henkel has already outlined the framework for its global sustainability strategy for 2030 and beyond. The company aims to make its operations climate positive by 2030, achieve gender equality at all management levels by 2025, expand community education programs and volunteering activities, and design packaging to be 100 percent recyclable or reusable. Turkish Henkel has taken significant steps in sustainability in our country in the recent period. All products currently manufactured in Turkish Henkel's Consumer Brands Business Unit have 100 percent recyclable packaging. Raw materials and packaging materials used in products are sourced from sustainable sources. Turkish Henkel's Ankara Factory was the first among Henkel's Consumer Brands factories to implement rainwater recovery. Turkish Henkel has also made its Adhesive Technologies Factory in Istanbul Tuzla carbon neutral. This facility is currently one of only two Henkel facilities with carbon neutral status in the India, Middle East and Africa (IMEA) region.