Pritt and TOÇEV Launch "We Produce for Children" Project

Pritt and TOÇEV join forces once again for "Producing for Children" project. Pritt, Henkel's leading adhesive brand, and TOÇEV, a civil society organization supporting children eager to read, implemented the third edition of the project this year. Through Pritt's Instagram account, each share made by participants was converted into a donation transferred to TOÇEV to support children's education. The "Producing for Children" project, implemented for the third time this year in collaboration between Pritt, the world's first stick adhesive, and TOÇEV, which provides educational opportunities to children carrying the light of education in their hearts, once again brought hope to the educational dreams of the young. Within the scope of the project, five different Pritt character templates were prepared featuring underwater world figures such as octopus, crab, seahorse, turtle and submarine, in line with this year's theme. Participants were asked to create the figures from the templates using packaging waste found at home such as eggs, milk cartons, paper rolls and straws, and to share them on Instagram. The aim was to encourage waste materials to be revalued through "circular recovery" and to increase sustainability awareness in children. Children supported the project with colorful and creative works and over a thousand shares on Instagram. Pritt made a donation to TOÇEV for each share made. At the same time, the most creative works among the shares were also rewarded with various prizes by the Pritt brand. The "Producing for Children" project also set sail to Istanbul Aquarium within the scope of this year's collaboration. A total of 75,000 aquarium visitors explored the underwater world with Pritt, while children unleashed their creativity with the Rock Paper Scissors Workshop team in the workshop area, and the figures they created were displayed at the aquarium. In addition to the donation amount determined by participants' shares for the project, Pritt also made an additional donation of EUR 10,000 to TOÇEV through the Fritz Henkel Foundation. The "Producing for Children" project thus contributed once again to young people who wish to move forward toward a bright future without deviating from the path of education.