Sustainable Touch to Fashion

Lenzing's TENCEL™ brand, one of the world's leading producers of plant-based fibers, has entered into a special collaboration with Muun, a brand that values nature and the future, and Creative Director Hande Can. The TENCEL™ x Muun designed by Hande CAN Collection, designed with fabrics containing TENCEL™ Lyocell fibers produced with environmental sensitivity and 100% biodegradable in nature, consists of timeless designs that focus on a sustainable fashion approach and can be combined with many different garments. Celebrating its 30th year in fiber innovation this year, TENCEL™ continues to promote and expand understanding of sustainable fashion in Turkey through designer and brand collaborations. With this vision, TENCEL™, which partnered with the Muun brand founded by Dinemis Miral in 2018, created a special collection brought to life through the designs of Creative Director Hande Can. The TENCEL™ X Muun designed by Hande CAN Collection was produced with TENCEL™ Lyocell fibers. In addition to contributing to sustainable fashion, the collection carries all the traces of nature on you with its lasting softness, gentle touch on the skin, and the comfort it provides. TENCEL™ Fibers Combine Natural Comfort and Inner Well-being Pervin Ardahanlı, Marketing and Branding Specialist responsible for Lenzing Group's Turkey, Africa and CIS region, provided information about the collection: "Lenzing Group's special fiber brand TENCEL™ is produced under sustainable and environmentally responsible conditions. TENCEL™ Lyocell fibers, which meet high and strict environmental standards, completely biodegrade in nature and return to nature once their service life is complete. TENCEL™ plant-based fibers, in addition to the natural comfort they provide in textile and fashion products, also help you feel good about yourself. Collective action and joint effort for a more sustainable world is what we need most. This is why we place importance on collaborations with numerous brands and designers around the world and in our country. We came together with Muun and Hande Can for this reason. We feel excited and delighted to share this special collection, which focuses on sustainability, with fashion lovers." Textile Waste: A Major Problem for the Future Creative Director Hande Can, noting that environment-friendly materials were used in every step from production to design for the collection, stated: "Textile waste resulting from unconscious consumption in the fashion sector is unfortunately a major problem for our future. That is why it was very important for me to create a collection with fabrics made from recycled materials that have zero carbon waste characteristics. I am very excited to present you with our capsule collection consisting of timeless pieces that are environmentally conscious and can be worn throughout the seasons, rather than trend pieces that are worn once and thrown in the back of the closet. TENCEL™ X Muun designed by Hande CAN; it is a passionate collection that will make you feel good when you wear it, will give you special pleasure from the contact of the fabrics with your skin, and through certified fabrics with a love of nature in every piece you purchase, you will show your respect for nature" he said.