Old Clothes to Be Turned Into New Jeans

Old Garments Transformed into New Jeans Textile brand No44 announced that it will transform old garments into new jeans made from a blend of post-consumer and post-industrial waste. No44 announced its next step in commitment to sustainability and circularity efforts. According to the statement, the brand aims to build stronger connections with consumers by creating greater value for existing products and taking necessary steps regarding cotton sustainability. At the core of this project lies a commitment to giving beloved jeans a second life. Using R-TWO programs and collaborating with ISKO denim, old garments will be transformed into new jeans made from a blend of post-consumer and post-industrial waste. Everyone can be part of the project and participate by sending in used jeans (of any brand, style, cut or colour). The company offers a 20 per cent discount on a new No44 pair of jeans and reward points through its loyalty program that can be used for future purchases. The project creates new value and a secondary market for used products by transforming old jeans into new materials. used products Commenting on the project, No44 Marketing Manager Claudiu Ciubotaru said: "No44 jeans are made for you to wear for years. Our jeans are designed to be worn frequently. When we first started our No44 journey, extending the lifespan of a garment was our first step on the sustainability path. Sustainability is the future and we are ready to commit ourselves to leadership and meaningful change."