Milliken and Ferrero Rocher Partner for Sustainability

Milliken and Ferrero Rocher Partnership for Sustainability Today's sustainability journey is a challenging one, and no company can succeed alone. Working collaboratively with others to reach the goal together is essential, which is why Ferrero chose to partner with Milliken & Company in finding the right material for its iconic Ferrero Rocher boxes. Ferrero and Milliken share a passion for increasing circularity in the packaging sector. Their longstanding relationship led Ferrero to turn to its partner again to help find a sustainable packaging material for Ferrero Rocher boxes. [caption id="attachment_129147" align="aligncenter"] Milliken helping create a more sustainable box for Ferrero Rocher. (Photo © 2021 Ferrero, all rights reserved, MKPR257)[/caption] In this case, Milliken custom-designed more than 20 formulations to find the right box made of polypropylene (PP), a transparent, lightweight and highly recyclable material. Throughout this comprehensive project, Milliken succeeded in demonstrating measurable performance improvements, including lower resource consumption and reduced greenhouse gas emissions. The companies worked collaboratively to meet Ferrero's demanding specifications to preserve the transparency of the iconic Ferrero Rocher box and guarantee the same high-quality product that consumers know and love. Ruben Subira, Regional Market Manager for Plastic Additives, says: "At Milliken, we excel at solving the technical challenges our customers bring to us. This project with Ferrero is a great example of how close collaboration can help deliver value-added solutions." Reference