P&G Announces Environmental Sustainability Plans with "Ambition 2030"

Fairy aims to transform dishwashing habits among Turkish consumers while contributing significantly to P&G's global sustainability targets.

Procter & Gamble announced that it achieved many of its 2020 environmental sustainability targets and has strong plans to achieve the remainder, with comprehensive new targets set for 2030.

The new sustainability targets, grouped under "Ambition 2030," aim to create value for P&G and consumers while making and inspiring positive impact on the environment and society. Vice President of P&G Global Dish Care and Europe Home Care Category Elvan Önal commented on the matter: "Consumers expect the brands they trust to perform exceptionally and help solve some of the most complex challenges facing our world.

Our global reach, the insights we have from the five billion consumers we serve, and our innovation capabilities give us unique opportunities to make a positive difference."

P&G Turkey and Caucasus Chairman Tankut Turnaoğlu said: "As Turkey, we are making significant contributions to P&G's sustainability targets established globally.

We have begun achieving the 'zero waste' to landfills target from production sources, which is considered highly important, sooner than expected as P&G Turkey. We aim to provide the most significant contribution as a country to the new 2030 targets established for both brands and business processes."