Shiseido Launches "Excellent Manufacturing" Program

Shiseido will implement Dassault Systèmes' "Perfect Manufacturing" industry solution to modernize production operations management across all major manufacturing facilities. This will support its business transformation growth strategy while increasing post-pandemic factory production capacity and reducing costs. Dassault Systèmes has signed a long-term licensing agreement with Shiseido, a 150-year-old beauty company operating in 120 countries. Under the agreement, Shiseido will implement Dassault Systèmes' production operations management solution across all major manufacturing facilities. With effective manufacturing systems to meet growing demand for skincare and wellness products following the pandemic, Shiseido aims to increase consumer satisfaction and brand loyalty. Shiseido will support its "Win 2023 and Beyond" business transformation growth strategy through experience with the "Perfect Manufacturing" industry solution, which enhances Dassault Systèmes' DELMIA Apriso applications and is based on the 3DEXPERIENCE platform. It will increase factory productivity while reducing costs. The "Perfect Manufacturing" solution containing DELMIA Apriso will standardize Shiseido's production operations management and best practices across major manufacturing facilities in Japan, Europe, the United States and other countries. Shiseido will develop end-to-end planning in a single shared virtual environment and optimize its operations. This will improve operational performance, production and profitability while resolving production issues without affecting product quality. By gaining production flexibility across many geographies, Shiseido will clearly identify production resources, maintain product quality and meet local and global needs. Atsunori Takano, Chief Information Officer and Chairman of the Board of Shiseido, stated: "The pandemic showed us that consumers prioritize skincare and wellness routines. We are taking steps with the goal of becoming a global leader in personal beauty and wellness by 2030. We will help people recognize their unique beauty throughout their lives." Takano added that Dassault Systèmes solutions would add value to their production with their leadership position and technology in the cosmetics sector and would support their growth strategies. Philippe Loeb, Vice President of Consumer Packaged Goods & Retail Industry at Dassault Systèmes, shared his views on the agreement: "We are observing a global increase in wellness among consumer habits. The 3DEXPERIENCE platform provides global manufacturers like Shiseido with a real-time virtual manufacturing environment. This gives them agility to produce more in their existing factories. They can also accelerate all stages of production to expand their personal beauty and wellness product portfolios." he said.