Shell Extends Lubricant Market Leadership into 11th Year

Shell maintained its leadership in Turkey and global lubricants market for the 11th consecutive year. According to the Turkish Petroleum Industry Association (PETDER) sector report on the Turkey market, Shell & Turcas Petrol A.Ş. retained its position as Turkey's leading lubricant supplier, while according to the lubricants market analysis report released by international consulting and research firm Kline & Company, Shell became the world's number 1 lubricant supplier for 11 consecutive years. Shell Lubricants maintained its leadership in both Turkey and the global lubricants market for the 11th time this year. According to the Turkish Petroleum Industry Association (PETDER) sector report on the Turkey market, Shell & Turcas Petrol A.Ş. retained the title of Turkey's leading lubricant supplier in 2017. According to the lubricants market analysis report by international consulting and research firm Kline & Company, Shell became the world's number 1 lubricant supplier for 11 consecutive years.Shell Lubricants General Manager Seyfettin Uzunçakmak, expressing pride in being market leader for 11 consecutive years in Turkey and the global market, stated: "We support our service approach, which aims to meet and exceed customer expectations, with our products developed with the latest technology. In this way, we continue our market leadership both worldwide and in Turkey. With our patented PurePlus Technology introduced in 2014, we produced motor oil from natural gas for the first time in the world. Shell Helix motor oils for passenger vehicles produced with 'Pureplus Technology' help users achieve high performance and protection. Thanks to our innovation strength, we continue our market leadership both worldwide and in Turkey. Our goal is to maintain our leadership in the coming years by offering our customers products that will deliver high performance."

Major R&D Investment

Shell & Turcas manufactures, sells and markets various lubricant products to meet customer needs in automotive, industrial, construction, mining, transportation and general manufacturing applications. Shell invests over 1 billion dollars annually in R&D activities. It operates specialized research laboratories for lubricants in the United States, Germany, United Kingdom, Netherlands and Japan. Approximately 200 scientists and lubricant engineers working in these laboratories conduct millions of kilometers of field tests annually. As a result of these efforts, Shell holds more than 150 patents in the fields of lubricants, base oils and greases. Innovation work in motor sports and collaborations with motor sports teams such as BMW, Hyundai and Ferrari in this field play a key role in Shell's R&D activities for motor oils.