Petrol Ofisi Raised Market Share to 22.4% in 2018
According to the Oil Market 2018 Sector Report released by the Energy Market Regulatory Authority, Turkey's fuel market reached a volume of 27,807,222 tonnes in 2018. Petrol Ofisi achieved sales of 6,228,949 tonnes.
It accounted for 85.39% of Turkey's fuel market in 2018. Gasoline types, which recorded 1.16% growth compared to 2017 and reached a 8.01% share with 2,329,919 tonnes, held the second position in the market.
The third most-sold product in Turkey's fuel market was aviation fuel, which recorded 1.14% growth compared to the previous year, reaching 1,280,674 tonnes with a 4.37% share. In the market, fuel oil types accounted for 359,919 tonnes, marine fuels for 43,805 tonnes, kerosene for 2,698 tonnes, and other products for 213,321 tonnes in sales figures.
Petrol Ofisi Chief Executive Officer Selim Şiper, emphasizing Petrol Ofisi's development and growth targets as one of Turkey's most important brands established with national values on these lands, said: "With the heritage we inherited from our past, we will continue to contribute to this land where we were born, to our country, and to carry Turkey into the future."
Şiper continued his remarks: "As Petrol Ofisi, over the past two years we have been managing a multifaceted and important development process that spans from our strategy to our organizational structure, from our corporate identity to our products.
We aim to establish more effective management and organizational structure; to raise the bar in products, services and competition to new heights.
In such a large and important organization, we are carrying out very sensitive simultaneous work across all areas.
In 2018, following the completion of the preparation phases of these efforts that we finalized at the end of 2017, our corporate image film, new logo and corporate identity work, and station renovations followed.
We are also conducting successful work in the marketing field, and in addition to conventional media, we are actively using digital platforms and social media.
In 2019, we introduced our new technology Active-3 technology, which we have been developing and preparing for over a year based on products, and offered it for sale at our stations," he said.
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