Products Derived from Thermal Waters Are Becoming a Global Brand

A cosmetics company founded by a Turkish entrepreneur in Adapazarı produces cosmetic products from important thermal waters such as those in Ankara Kızılcahamam, Bursa and Bolu. The Turkish entrepreneur is making steady progress toward creating a global brand with the dermocosmetic products it has developed. Biota, which is advancing toward launching a dermocosmetic brand using products derived from thermal spring waters, noted that its products have been approved by European clinical publications. Cihat Dündar, Chairman of the Board of Biota Laboratuvarları, made statements on the subject.

"Our Goal is to Become a Global Brand with These Products"

Biota produces dermocosmetic products using thermal waters in Turkey. Making steady progress toward creating a global brand with these products, Biota made statements on the subject. Cihat Dündar, Chairman of the Board of Biota Laboratuvarları, said: "Today, the world's largest dermocosmetic brands emerged from French cities famous for their thermal waters. Turkey's thermal waters are of much higher quality. We had the quality of our thermal waters certified at a congress in Switzerland. This also appeared as an article in international publications. Based on this fact, we used the healing thermal waters from Ankara Kızılcahamam and other regions in our products. Today, ethnobotanical products developed by our 10-person R&D team have begun to be exported around the world. We created a dietary supplement from the Kust-ı Hindi plant imported from India that helps throat inflammation pass without antibiotics. Now our goal is to become a global brand with these products," he said.

Study Results Accepted by Italian Scientific Journal

Emphasizing that clinical efficacy data for the dandruff-preventing shampoo among the products they developed has been published in Europe, Dündar said: "The clinical efficacy research of the anti-dandruff shampoo fortified with sulfur-rich Bursa Osmangazi and Bolu Göynük thermal water was conducted by Associate Professor Dermatologist Erkin Pekmezci. The results of the study were accepted by the Italian scientific journal 'Esperienze Dermatologiche'. It was scientifically confirmed that the anti-dandruff shampoo is effective up to 100 percent against dandruff," he continued.

"There is More Potential for Turkish Companies"

Dündar noted that regardless of economic conditions, people do not give up on personal care, and said: "Within the global cosmetics sector worth 250 billion dollars, the share of hair care products is around 20 percent. Turkey sells TRY 12 billion worth of cosmetics annually. Of this, TRY 3 billion comes from hair care products. Our company, which develops products that reduce hair loss, holds a leading position in the domestic market with a 25 percent share. Cosmetics were sold the most during the Second World War. Cosmetic companies currently have no time to scratch their heads. For this reason, there is more potential for Turkish companies in this market," he said.