Sora Kozmetik Focuses on US, European and African Markets

Domestic cosmetics company Sora Kozmetik has expanded its export targets. Sora Kozmetik, which houses professional cosmetics brand Morfose, Bebak, Alix Avien and other brands, has focused on the US, European and South African markets. Since its establishment in 1981, Sora Kozmetik has taken important steps in exports and is today one of the world's leading manufacturers of aerosol filling machines, aiming to increase its global cosmetics market share. Exporting to 130 countries across 5 continents, Sora Kozmetik stands out with Morfose brand products, the choice of professionals in the hair care and styling category, while strengthening its position in the US, European and South African markets. Morfose Kozmetik, which established its own offices in New York in the US and in the UK in Europe two years ago, plans to launch its new office in Paris this year. The company aims to add new offices to its overseas operations within the next three years. Meanwhile, the company is strengthening its position by manufacturing in its own factories located abroad. Sora Kozmetik Board Chairmen İlhan Karahan and Barış Elvan Kesme stated that they will achieve momentum as their overseas offices operate at full capacity, targeting 200% growth within the next three years. İlhan Karahan, noting that they have an annual production capacity of 450 million units, emphasized that they are working to leave their mark on the future of the cosmetics sector. Stating that they aim to expand their international company capabilities, Karahan added that they plan to increase the number of their overseas offices and grow their export share. Board Chairman İlhan Karahan said: "We have the capacity to dominate the global market in the cosmetics sector. We have laid out the runway for the future. On this runway, we will increase our speed and continue our rise toward the future. We are a candidate to be the dominant force in the sector's future." Sora Kozmetik conducts manufacturing in three factories in Silivri and Çatalca in Turkey; the company has production facilities with a total closed area of 70,000 m², consisting of 30,000 m² in the Çatalca Free Zone and 40,000 m² in Silivri. Drawing attention with its R&D activities and technological infrastructure, the company derives 70% of its revenue from exports. Continuously developing its product quality and range, Sora Kozmetik combines the strength of its technological infrastructure, supported by R&D work, with its consumer-focused vision to sustain its growth. Source