Prada Beauty Introduces More Intense and Effective Paradoxe Radical Essence

Prada Paradoxe fragrances, inspired by Prada's creative and innovative spirit, emerge as expressions representing the unexpected. Meet Prada Paradoxe Radical Essence, a floral and woody signature fragrance that rediscovers sweet and sensual scent codes, bringing an avant-garde perspective to modern sensibilities.

More intense, more impactful: Paradoxe Radical Essence comes forward with a new depth that pushes the boundaries of emotional expression. Far more than a fragrance; it serves as a translator of the most contradictory and profound emotions, allowing individuals to freely express their multifaceted selves. It represents the woman who refuses to fit into a single identity, always choosing to be radically herself.

Prada Paradoxe Radical Essence reshapes prevailing understandings of both fragrance and femininity, celebrating the power of authenticity as a path that reveals infinite possibilities.

Concentrated Sensuality, A Radical Fragrance Journey
In creating Prada Paradoxe Radical Essence, master perfumers Shyamala Maisondieu, Nadège le Garlantezec and Antoine Maisondieu carefully select extraordinary natural ingredients and blend them with unique scent accords that foreground raw materials, reflecting the unexpected and refined facets of Paradoxe.

"Paradoxe demonstrates a bold approach, bringing sensuality together with unusual vibrancy. This new member of the series offers a modern and sophisticated fragrance experience while continuing to explore the multidimensional structure. In playing with paradoxes to create this multidimensional architecture, it remains true to Prada's pioneering spirit."

Master Perfumers of the Prada Paradoxe Series
Shyamala Maisondieu, Nadège le Garlantezec and Antoine Maisondieu

One year after rediscovering florality with Prada Paradoxe Virtual Flower, Prada revisits another iconic fragrance territory and brings a fresh perspective to sweet and sensual scent codes by bringing together the unexpected.

Radical Essence, Paradoxe's most addictive interpretation, reinterprets the floral signature of the original fragrance that emerges with neroli oil and orange blossom absolute. At the heart of the fragrance lies a unique salty pistachio accord, offering an unexpected twist to the sweet notes. The balance of contrasting yet harmonious sweet and salty notes speaks to femininity's innate and growing contradictions, while the creamy sandalwood accord creates both a deeply comforting and impactful fragrance, leaving an irresistible trace.

"Paradoxe Radical Essence rediscovers gourmand fragrance by integrating innovative elements while remaining true to the original fragrance's identity. Its unique and unexpected character stems from the bold harmony of salty pistachio and orange blossom. This combination, blending creamy and honeyed notes with woody nuances, creates a fragrance experience that transcends traditional expectations, while also incorporating modern elements like musk and vanilla. This innovative approach redefines the fragrance's character, making it both sophisticated and surprising."

Master Perfumers of the Prada Paradoxe Series
Shyamala Maisondieu, Nadège le Garlantezec and Antoine Maisondieu

A Seamless Transformation That Pushes the Boundaries of Intensity
The bottle of Radical Essence continues the Paradoxe tradition, reflecting the sculptural silhouette inspired by the iconic Prada triangle. Unlike traditional fragrance bottles, this flacon appears minimal and elegant at first glance, designed to rest on its side. The bottle specially developed for Prada Paradoxe Radical Essence features a deep pink lacquer coating for the first time, symbolizing the increasing intensity of the fragrance inside.

Similarly, the outer box preserves the texture inspired by the brand's signature Saffiano leather, while reversing the color codes of the label to bring the name Paradoxe forward in white letters on a black background. This transformation serves as a playful reference to the ever-changing nature of the Prada woman, while adding depth to the interpretation of Paradoxe's most intense fragrance character to date.

A Multifaceted Identity Journey, Unlimited Emotional Expression
Emma Watson has represented Prada Paradoxe since its initial launch in 2022. Remaining true to her multifaceted identity, Watson radiates freedom and passion on her journey of self-discovery while embracing individuality.

Watson now brings new depth to the Paradoxe story with a video that is both sincere in its exploration and inclusive in its expression. Embracing the highest, most intense and broadest states of her emotions, she unhesitatingly, unlimitedly and freely displays every facet of her personality at every moment. The woman who finds lightness and freedom in a natural and authentic form of expression celebrates the inner strength that comes from liberating her contradictory emotions. Though she presents a different facet each time, she preserves her essence at its core.

Bringing Creativity and Responsibility Together: Inspiring Transformation
Prada Beauty carries the responsibility of presenting designs and initiatives that encourage positive change. Prada Paradoxe stands out with its refillable design principle; bringing together luxury, functionality and responsibility, embracing this philosophy in both its design approach and implementation.

Refilling 50 ml bottles of Prada Paradoxe Radical Essence with a 100 ml refill allows consumers to save 44% glass, 100% metal, 67% plastic and 61% cardboard compared to repurchasing two new 50 ml bottles.

In 2022, Emma Watson's video showing how to refill the Prada Paradoxe bottle opened the way to forging a new bond with consumers and directing them toward more conscious habits. Now, with the launch of Prada Paradoxe Radical Essence, this idea comes to life in an even more dynamic and impactful way. Watson appears again in the new video in her fun and authentic style, demonstrating how the bottle can be easily refilled even with eyes closed thanks to its intuitive design.