MG International Prepares Special Fragrance for the Exhibition

Dilek Yalçın's "The Innocence of Objects" exhibition met art lovers in Ankara. International fragrance producer MG International Fragrance Company created a thematic scent specially for the exhibition. Dilek Yalçın's exhibition titled "The Innocence of Objects" met art lovers at Ankara Cermodern following its Istanbul run. Specifically for this exhibition, MG International designed a thematic fragrance named Innocence/Masumiyet, inspired by the Survivor installation.

Thematic Fragrance Innocence/Masumiyet Created for Dilek Yalçın's Exhibition

"The Innocence of Objects," Dilek Yalçın's first solo exhibition, initially opened last month at Tophane-i Amire in Istanbul. The widely acclaimed exhibition subsequently met art lovers at Ankara Cermodern following its Istanbul presentation. In this exhibition, Yalçın attempted to reflect the concept of innocence on canvas. The exhibition comprised approximately 130 works including paintings, installations and sculptures. MG International Fragrance Company collaborated on this exhibition and designed a special thematic fragrance named INNOCENCE/Masumiyet, inspired by the artist's Survivor installation. Duygu Beşbıçak, Corporate Communications Manager at MG International Fragrance Company, served as the scent curator for the exhibition. MG International Fragrance Company carries out initiatives to raise awareness in the fragrance sector by elevating scent perception in projects combining art with science, history and social responsibility. Since its founding in 1961, MG International Fragrance Company has stood out for its identity as an art patron.

"Paint Your Scent" Workshop Held

Within the scope of the exhibition held in Istanbul in recent months by MG International, a workshop titled "The Innocence of Objects for the Love of Scent – Paint Your Scent" took place. Participants had the opportunity to combine colors and imagery through their selections from a palette comprising 30 different fragrances, shaping the scent and visual perception in their inner worlds and expressing them through pictorial art. The same workshop will be organized at Ankara Cermodern in the coming weeks.