MG International Strengthens Its Position in the Gulf with Its Fragrance Production Power

International fragrance manufacturer MG International Fragrance Company is focusing on expanding its collaborations in the Middle East and the Gulf with its advanced production infrastructure and regional experience.

MG International Fragrance Company once again met with its business partners and industry professionals at the 30th edition of Beautyworld Dubai, held at the Dubai World Trade Centre on 6–8 October 2026. The company, which has been participating in the fair since 2002, aimed to deepen its existing partnerships and evaluate new business opportunities with its production strength and fragrance development capabilities in Türkiye.

Utilizing automatic dosing units and robotic systems at its integrated production facility equipped with the latest technology, MG International combines precision, efficiency and high quality in production. Supported by the expertise of its international perfumer team, this infrastructure offers fragrance solutions tailored to the needs of different markets.

Growth Potential in the Gulf

According to the “2026: GCC In Focus” report prepared by BeautyMatter for Messe Frankfurt Middle East, the Gulf beauty market, which reached a size of 14.3 billion dollars in 2025, is expected to reach approximately 21 billion dollars by 2030.

“Our Goal Is to Further Grow Our Business Partnerships and Commercial Volume in the Gulf”

Bülent Konca, Deputy General Manager for Sales and Marketing at MG International Fragrance Company, evaluated the company’s regional goals as follows:

“The Beautyworld Fair is an extremely critical platform where the heart of the global fragrance industry beats, and it reinforces our strategic presence in the region. As a company, by continuously taking part in this organization for many years, we strengthen our ties with our valued customers in the Middle East and Gulf region further every year. Our office located at the Dubai World Trade Centre also serves as an important hub supporting the continuity of our activities in the region, enabling us to be closer to our customers and business partners. In addition to our strong fair participation at Beautyworld Dubai, through the customer and business partner visits we carry out throughout the year, we aim to strengthen our existing collaborations and develop new business opportunities and strategic partnerships. We synthesize our high-tech, environmentally friendly and internationally standardized integrated production infrastructure in Türkiye with our well-established perfumery expertise, strong R&D capabilities, and the deep experience we have gained regarding the region’s rich fragrance culture. We closely recognize the value the people of the region place on fragrance and their high expectations; we demonstrate our ability to blend traditional touches with modern perfumery trends in every project. In line with our strategic priorities, our core goal is to respond to the evolving needs of our business partners with tailor-made, flexible and high-quality fragrance solutions. In this process, while further deepening our existing global and regional partnerships on the one hand, on the other hand we aim to further develop our strong local presence in Dubai and our field experience in the region, carrying forward our commercial volume and operational strength in the Gulf and Middle East markets into the future with a sustainable growth model.”