L'Oréal Türkiye Designs the Beauty of the Future Today

With over a century of accumulated knowledge, L'Oréal continues to comprehensively address the future of beauty and, with the help of technology, make this future accessible to everyone, creating beauty that moves the world. Harnessing the power of science and technology, at the "L'Oréal Techno-Beauty" event where it showcased its techno-beauty vision and industry-leading applications experienced by participants, L'Oréal Türkiye General Manager Sinem Sandıkçı Gökçen, in her opening remarks, stated: "As a technology company whose sole business is beauty, under the Group umbrella we have over 800 digital beauty service applications that have been experienced by more than 40 million people to date. Alongside our annual research and development investment of 1 billion euros for globally-focused scientific work, we continue our path strongly with 4,000 scientists. Our annual investment exceeding 1 billion euros in the technology segment, guided by over 5,900 technology and data specialists, is shaping the industry. Because designing the beauty of the future through our personalized digital services supporting sustainable product design, our virtual applications and devices is our business." Adopting the "Beauty For All" principle by delivering unique and comprehensive digital beauty experiences with a sustainable and inclusive perspective, techno-beauty leader L'Oréal Türkiye not only leverages all the capabilities of technology on this path; it focuses on developing new technologies that meet each individual's wishes, expectations and needs, bringing its ultra-personalized products and services to consumers. With formulas featuring new and cutting-edge technology backed by Green Science, applications designed with the power of artificial intelligence, and augmented beauty devices, the techno-beauty giant inspiring people around the world and delivering beauty experiences ahead of the times continues to shape the industry with different and advanced beauty experiences. L'Oréal Türkiye Country General Manager Sinem Sandıkçı Gökçen stated, "As L'Oréal Türkiye, we position ourselves not merely as a beauty company, but as 'a technology company whose sole business is beauty.' While transforming into the company of the future through technology, we are simultaneously creating the beauty of the future. We use technology to transform our business and deliver a better beauty experience to our consumers. Consumers now want to benefit from more inclusive, planet-respecting and ultra-personalized beauty experiences. We work to meet our customers' expectations and demands by placing technology at the heart of our business, through our techno-beauty services and innovations that blend science and technology. We believe beauty is a constant pursuit and leverage innovation to continuously improve the performance of our products and services. In line with our techno-beauty vision and applications we have implemented, we promise our customers a beauty experience that is technology and data-driven, innovative, inclusive, responsible and personalized."

Turkey will drive the most growth in the European beauty market

The 2023 Turkish beauty market is estimated at TRY 85 billion. In beauty market category breakdowns, skincare accounts for 27%, haircare 27%, makeup 16%, fragrance 11%, hygiene products 12%, and hair color 6%. By channel, fast-moving consumer goods account for 60%, luxury consumption 15%, dermaceuticals 10%, and professional products 5%. Men's grooming products comprise 25% of the market.

L'Oréal is a market leader in its categories

The Turkish beauty market is expected to double by 2025. Turkey is estimated to contribute 16% of the largest growth to the European beauty market by 2025. Behind this are a young population, rapid digitalization, increasing interest in beauty, and a declining age of beauty product use. By 2030, 40% of the global population is projected to have curly hair, and by 2040, two-thirds of the global population is expected to have melanin-rich, darker skin tones. The beauty market geography is expected to change significantly compared to today in terms of population and interest in beauty.

L'Oréal's techno-beauty roadmap: Beauty For All

L'Oréal aims to protect our planet while adopting a responsible beauty approach, seeking to have a positive impact on human life. Water Saver, developed by L'Oréal with GJOSA, achieves water savings of up to 69%. The device has enabled savings of more than 42 million liters to date. L'Oréal adopts an inclusive beauty approach, foreseeing the endless variety of expectations and offering suitable solutions for them. Approximately 50 million people worldwide live with limited motor skills. HAPTA, developed by scientists at L'Oréal Group, stands out as a handheld, ultra-precise smart makeup applicator for users with limited hand and arm mobility, offering users the ability to easily apply lipstick at home. Kérastase, a brand under L'Oréal Türkiye, in collaboration with BlindLook, has made its products accessible to all visually impaired people. Lancôme's Shade Finder device distinguishes 22,500 skin tones, determining in seconds the exact foundation shade and skin undertone matching each person's skin tone. L'Oréal aims to empower individuals with ultra-personalized beauty understanding to freely express who they are or who they want to be. L'Oréal connects 800 digital beauty services realized through augmented reality and artificial intelligence, and dozens of smart technological devices with its customers. Among these services and devices are: Yves Saint Laurent Beauté Rouge Sur Mesure, an AI-powered home beauty device representing the pinnacle of personalization with 4,000 different lipstick colors; 3D Shu Brow, using micro-tattooing and 3D printing technology to design a new pro-brow daily; and Lancôme Skin Screen, which can recommend over 400,000 different skincare routines.

Istanbul is among L'Oréal Group's most important innovation centers

Highlighting Turkey's special place for L'Oréal Group, Sinem Sandıkçı Gökçen noted, "Today, not just in Turkey but among the 150 countries where L'Oréal operates, the fact that we are one of the digitally strongest teams lies behind starting this journey 10 years ago and leading the transformation with our innovative, entrepreneurial spirit. Istanbul today is among L'Oréal Group's 7 open innovation centers worldwide, alongside New York, London, Paris, and Shanghai. As L'Oréal Türkiye, we aim to reveal our country's potential in beauty. We realize this through our investments in technology and innovation. We foresee that the Turkish beauty market will double by 2025; we believe Turkey will be the country contributing most to growth in the European market."

L'Oréal Türkiye is also growing the start-up ecosystem

Believing that start-up collaborations carry great importance for both Turkey and the entrepreneurial ecosystem, L'Oréal believes in the power of open innovation. Having met nearly 400 start-ups in Turkey to date, L'Oréal Türkiye has joined forces with over 170 of these start-ups. L'Oréal Türkiye maintains close relationships with the start-up ecosystem on a global scale. L'Oréal's Corporate Venture Capital Fund, BOLD (Business Opportunities for L'Oréal Development), supports female entrepreneurs to achieve gender equality in entrepreneurship. A start-up from Turkey is expected to benefit from this EUR 25 million fund in the near future.

L'Oréal uses technology to build deep connections with consumers

Believing that science is an ally of tomorrow's beauty understanding and that L'Oréal works to make beauty more efficient, inclusive and effective, L'Oréal Türkiye uses sustainable product design and production, Industry 4.0, three-dimensional printing, robots, digitalized supply chains, and technology to transition from mass production to personalized production to create and implement new ideas. With virtual skin analysis, virtual try-ons for makeup and hair color, live and virtual consultancy with an e-Beauty Advisor, and live shopping events, the brand meets customers at the forefront of numerous digital applications. In recent times, it is making a difference through smart beauty devices offered to its consumers.