L'Oréal Paris Elvive Launches New-Generation Collagen-Enriched Hair Care Range
Following its record-breaking success in skincare-inspired specialized products, L'Oréal Paris Elvive is proud to announce the new chapter in its skinification journey: the Elvive Collagen Peptide + Lifter collection, launching exclusively at Walmart on 1 May.
Following record-breaking success with skincare-inspired specialty products, L'Oréal Paris Elvive is pleased to announce the next chapter in its skinification journey: the Elvive Collagen Peptide + Lifter collection, launching exclusively at Walmart on 1 May.
Inspired by the structural benefits of skincare, the new Elvive Collagen Peptide + Lifter system contains Collagen Peptide, a bio-synthetic peptide scientifically tested to double volume. It transforms hair with instant volume-lifting effects lasting up to 72 hours.
Laura Branik, President of L'Oréal Paris USA, said: "We are continuing our skinification journey by bringing one of skincare's most trusted ingredients to the hair care aisle. We know that voluminous hair directly boosts confidence."
The collection comprises four products: Volume-Building Shampoo (USD 5.99), Volume-Building Hair Conditioner (USD 5.99), Big Lift Volume-Building Mousse (USD 7.99), and Big Fresh Dry Shampoo (USD 7.99). The entire collection features a new fragrance presentation with fresh notes of apple, citrus and rose.
Vinima Shekhar, Beauty Purchasing Director at Walmart, said: "We are excited to continue our collaboration with L'Oréal Paris by bringing their latest innovations to Walmart customers." The collection is available online at Walmart.com and will launch in all Walmart stores from 1 August.
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