Cosmetics Sector Discusses Future Production and Consumption Codes

The 4th Future in Cosmetics: What Should We Produce Summit, organized by the Cosmetics Manufacturers and Researchers Association (KÜAD), brought together more than 500 professionals from different areas of the sector.

The summit addressed topics shaping the sector's future, including data-driven decision-making processes, artificial intelligence applications, sustainability, branding, digitalization and changing consumer behaviour.

Opening remarks at the event were delivered by KÜAD Board Chairman Fuat Arslan, KÜAD Founding Chairman Levent Kahrıman and KÜAD Summit Chairman Ü. Belgin Sile.

"We Must Create New Turkish Reds"
KÜAD Board Chairman Fuat Arslan said the Turkish cosmetics sector must focus on branding and value-added production to reach a stronger position in global competition.

Arslan highlighted the importance of adopting a growth model based on trust, innovation and brand value rather than price-driven competition, and stated that drawing from the historical example of the globally recognized "Turkish Red," Turkey needs to create new global success stories.

"Lasting Success Comes from Creating Value"
KÜAD Founding Chairman Levent Kahrıman noted that sustainable success in the cosmetics sector is possible not only through production capacity, but through the value delivered to consumers.

Kahrıman emphasized that product development, packaging, communication and regulatory processes must be addressed as a whole, saying that for long-term success, brands need to adopt an approach that builds trust relationships and creates value.

Topics Setting the Direction for the Sector's Future Addressed
KÜAD Summit Chairman Ü. Belgin Sile noted that the cosmetics sector is undergoing a significant transformation in line with digitalization, sustainability and changing consumer expectations.

Sile stated that the summit's purpose was not merely to evaluate current developments, but to build a shared vision around topics that will guide the sector's future.

Data, Artificial Intelligence and Consumer Experience in Focus
Sessions held during the summit evaluated the fundamental dynamics driving the sector's transformation.

In the session titled "From Data to Value: Trends in the Cosmetics Sector," sector trends, transformation in the value chain and beauty forecasts for 2027 were discussed.

In the "Transformation in Cosmetics: From Production to Consumer Experience" session, sustainable production models, the importance of building emotional connections with consumers and changes in packaging solutions were addressed.

In the session titled "New Shelves in Cosmetics," digital retail, next-generation sales channels and trust-focused consumer experience were evaluated.

The common view that emerged in the sessions was that competition in the cosmetics sector is now shaped not only by product performance, but by data use, technology integration, sustainability practices and consumer experience.

Digitalization and Creativity on the Agenda
In the KÜAD Talks Stage session organized as part of the event, the effects of technology and digitalization on the cosmetics sector were addressed.

In the session moderated by KÜAD Board Vice Chairman Serdar Mutaf, Emre Hantaloğlu, Başak Kural Uslu and Engin Çağın were speakers.

Ali Poyrazoğlu, the summit's keynote speaker, shared with participants his assessment of the importance of creativity, adaptability to change and different perspectives in the business world.

Photo caption: At the 4th Future in Cosmetics: What Should We Produce Summit organized by KÜAD, topics shaping the sector's future such as data management, artificial intelligence, sustainability and consumer experience were addressed.