Cosmetics Industry Export Strategies to Be Set at "What Should We Produce" Summit
The "What Should We Produce Summit," organized for the third time this year by the Cosmetics Manufacturers and Researchers Association (KÜAD), will bring together leading professionals of the cosmetics industry on 29 May 2025 at Selectum City Ataşehir. The event will offer an opportunity to understand consumer expectations on an international platform and to gain insight into topics such as marketing strategies, product categories, materials and packaging.
The Cosmetic Manufacturers and Researchers Association (KÜAD) will bring together leading professionals from the cosmetics industry at the third edition of the "What Should We Produce Summit" on 29 May 2025 at Selectum City Ataşehir. The event will provide an opportunity to understand consumer expectations on an international platform and to gain insight into marketing strategies, product categories, materials and packaging.
Turkey's chemical sector in exports reached 32 billion dollars with a 14 percent increase. The Turkey cosmetics sector continues its growth by selling products to 200 countries. While a large portion of exports goes to European countries, Central Asia, the Middle East, South and Central America and North African countries have come to the forefront in the cosmetics sector in recent years. The trends emerging this year are foreseen as deeper changes in societal values, technological advances and global market dynamics, along with sector progress.
The summit will create a platform where manufacturers will exchange ideas, establish partnerships and adapt to changes in the sector. There will be expert speakers in many fields ranging from product development specialists to marketing experts, from packaging experts to sustainability specialists, and cosmetics market data will be monitored firsthand. From abroad, LABIO Cosmetics Marketing Department Manager Mikyeong IM, COSMED Legal Affairs Director Caroline BASSONI, and MINTEL Beauty Personal Care Analysis Director Roshida KHANOM will be speakers at the event.
Prof. Dr. Türker Kılıç, a leading name in the scientific world and a brain and pituitary surgeon, will share his inspirational remarks with sector professionals, saying "The brain produces the reality of life with the same information mathematics." Keynote speaker Kılıç also serves as Dean of the İstinye University Faculty of Medicine, Founder Dean of the Bahçeşehir University Faculty of Medicine, Member of the European Academy of Science and Arts, and member of the World Academy of Art and Science.
KÜAD Summit Chair Belgin Sile stated: "The cosmetics industry continues to develop with its innovative approach and keen sense of consumer pulse. This industry, which is a blend of art, science and commerce, reshapes itself every year. Trends ranging from sustainability initiatives to the rise of personalized beauty solutions will continue to grow by emphasizing how the industry responds to a more informed, conscious and diverse consumer base. While transformations are taking place in many areas from environmentally friendly products and manufacturing to technology integration, growing sales data and trend analyses in this field have given hope for the industry's future. Within the scope of our summit, which we will hold for the third time this year, topics such as Korean cosmetics, EU cosmetics market trends and brand communication strategies will be addressed."
Key Figures Will Share Sector Data
KÜAD Talks, which has become a tradition by KÜAD, will be held under the moderation of KÜAD Vice Chair Serdar Mutaf. In the session, Trendyol International Influencer Marketing Manager Atanur Sümer and TikTok Turkey E-Commerce Partnerships Manager Diğdem Demir will provide information on the importance of content in consumer decisions.
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