Eyüp Sabri Tuncer Launches Meaningful Project

A Meaningful Project from Eyüp Sabri Tuncer Eyüp Sabri Tuncer has launched 'Refresh Memories,' a corporate social responsibility project with the Alzheimer's Association of Turkey for Alzheimer's patients and their families. The project aims both to refresh memories through scents and to raise awareness of Alzheimer's disease. As part of the project, revenue from 'Memories Cologne' products sold on the eyupsabrituncer.com website will contribute to Day Care Homes run by the Alzheimer's Association of Turkey. Eyüp Sabri Tuncer has pioneered numerous innovations in the sector while protecting nature and carrying values forward to the future. Noting that Eyüp Sabri Tuncer is Turkey's first cosmetics brand to hold vegan and vegetarian certifications, Marketing Director Pelin Tuncer expressed the brand's values in these words: "We aim to maintain our deep-rooted heritage and the trust, loyalty, continuity and prestige we have inherited as a global brand, and to always be the best." Eyüp Sabri Tuncer, since 1923, has prioritized health alongside projects in various fields such as education, culture-arts and sports. Stating that with the 'Refresh Memories' project they wanted to refresh the memories that make us happy, Pelin Tuncer said: "As a pioneering brand in Turkish fragrance history, initiating a corporate social responsibility project based on scent has created great excitement and joy for us. As a brand that for 98 years has made cosmetic products accessible that bring value to individuals and society without harming nature, we are aware of the importance of bridging tradition and the future. In this respect, the 'Refresh Memories' project is very much aligned with the values we carry and the tradition we represent, and it is a project our brand takes great pride in." Refreshing Memories Through Scent Emphasizing that for people the sense of smell is the strongest memory faculty, and that we can associate the pleasant memories from our childhood and youth with scents, Tuncer continued: "The most distinctive feature of Alzheimer's disease is that patients remember the distant past rather than the present. Contributing to an awareness campaign based on this connection between scent and memory is truly very valuable for us. With our brand's journey starting with the slogan 'Refresh Life,' we also want to 'refresh memories' through our scents." Pelin Tuncer conveyed the brand's contribution to this project as both representing Turkey's past and tradition and keeping pace with the times: "As part of the project, we are making donations to the Alzheimer's Association of Turkey through the sale of cologne products called 'Memories' on the eyupsabrituncer.com website. In this way, we are contributing to the Day Care Homes of the Alzheimer's Association of Turkey. We feel great happiness and excitement in sharing our 98 years of experience through such a project and in helping refresh the memories that make us happy."