Eyüp Sabri Tuncer Steps Forward in Vegan Cosmetics

Eyüp Sabri Tuncer has been chosen as the most preferred brand by consumers for its vegan products. In a mobile survey conducted through the Twentify Bounty consumer platform, Eyüp Sabri Tuncer emerged as the most preferred brand in the vegan cosmetics category with 41 percent.

"Cruelty Free" Products Draw the Most Attention

According to the research conducted over approximately one month with more than 1,000 participants aged 18 and above, the "cosmetics and personal care" categories rank among the sectors where vegan products are most frequently purchased. According to the research results, consumers conduct more extensive research on vegan-certified brands before the purchase stage in cosmetics shopping and select them based on the research findings. The most important criterion influencing the purchasing decision, according to the survey, is cruelty-free products not tested on animals. According to the research, cosmetics and personal care represent the sector where vegan products are most purchased by percentage, while food and beverages rank second in percentage terms. Another notable finding in the research is that despite the perception that veganism is related to diet, consumers show a preference for vegan products, particularly in the cosmetics and personal care sectors when making purchases.

Turkey's First Vegan and Vegetarian Certification

Eyüp Sabri Tuncer, the first brand in Turkey to receive the V-Label vegan and vegetarian certification for cosmetic products, ranks among the most preferred brands by vegans living in Turkey. With the awareness that new product development is a long-term process requiring care and time, Eyüp Sabri Tuncer continues to develop new products in line with user preferences and guidance, using Braille alphabet on its products since 2011, particularly on cologne products. In recent years, the Eyüp Sabri Tuncer brand has made an impact in a new category with toothpastes free of fluoride, titanium dioxide, SLS, SLES, sugar, salt, paraben and gluten, and continues to develop and renew various personal care products including liquid soap, hand and body lotion, shampoo, hair conditioner, shower gel and baby products. In the home care category, the brand offers surface cleaners, kitchen soap, room fragrances, baby laundry detergent and disinfectant products, continuously invests in product development efforts, and fully addresses society's evolving and changing needs. In addition to making its products vegan and vegetarian, the brand has made a significant innovation in the sector with gluten-free products developed in response to the demands and sensitivities of consumers with celiac disease.