Clariant Unveils New Curl Project for Voluminous Hair

Clariant, a specialty chemical company focused on goals and innovation, is preparing its Bukle Project with proven efficacy to cleanse hair from harmful effects, care for it and shape it. The Bukle Project aims to get to the root of the matter and provide the moisture and special care sought after, restoring frizzy curls to their natural beauty. Together with recent studies, care formulations that serve as a new source of inspiration to the sector have been designed to meet needs regarding frizz control, ease of use and hair repair. Formulations whose effectiveness has been proven through testing have made an impact. Lynna Pili, Marketing Manager, Personal Care Segment, Clariant North America, made the following statement on the subject: "Whether they are tight curls or loose waves, spirals, zig-zags, waves or a combination of these, when it comes to curly and frizzy hair, it is generally difficult to access the special care needed. Fortunately, times are changing.

Brands are now beginning to focus on the care needs of these special hair types. Currently, there are limited ingredients that can truly handle this challenging task. That is why brands are facing difficulties in creating formulations that can earn consumer trust. The sector needs innovation. As Clariant, by leveraging the advantages created by our personal care ingredients, we are helping manufacturers develop products that will meet consumer expectations, enable them to love new hairstyles and keep up with trends."

With the Bukle Project introduced by the North America team, Clariant aims to elevate frizzy hair care to the next level and inspire the sector with six new formulations that will meet market needs. With these formulations, prioritizing sustainability and benefit potential, Clariant provides manufacturers with market data focusing on natural actives and functional ingredients, work on claim substantiation and new format ideas. Hima Sadavrati, Claim Substantiation Specialist, Personal Care Department, Clariant North America, stated: "Each natural ingredient used was specifically selected to address the challenges faced by frizzy and curly hair due to proven efficacy and performance such as moisturizing or strengthening. Among the challenges to be overcome are low tensile strength, tendency to break and low water retention capacity. Additionally, as trends regarding the embrace of the natural beauty of frizzy hair become more widespread, repair and cleansing benefits aimed at detoxifying hair, untangling hair or reducing the effects of heat and other harmful hair treatments are coming more to the forefront."

Ultimately, the six innovative formulations that emerged are based on creative design and are supported by studies on critical hair curl types numbered 3, 4 and 5 (standard, loose, S-type, etc.). Within the scope of these studies, the evaluation focuses particularly on the following points:

• Frizz control: Thanks to Clariant's environmentally friendly moisturizer Genadvance^® Hydra, quantitative and qualitative studies show significantly less frizz in hair, while keeping hair moisturized.
• Combing tests: Genadvance Repair conditioning agent is part of one of the formulations aimed at improving hair combing ease. Plantasens^® Olive Squalane, produced 100% from olives, leaves a soft and conditioned feel after use while providing superior silky feel.
• Curl definition: According to quantitative and qualitative studies, thanks to the innovative styling agent Genadvance Life, frizz in hair decreases and the curl structure is observed to develop without buildup effects.