Brandstorm 2022 Applications Continue

Brandstorm 2022 Applications Continuing Applications are underway for the Turkish leg of Brandstorm 2022, the innovation competition held annually by L'Oréal Group with more than 61,000 participants across more than 65 countries. Open to students and young professionals aged 18–30 who wish to shape their future and career, this year teams of three will compete in the areas of Inclusivity, Sustainability and Technology. The winning team will advance to the international semi-finals. Applications for this significant competition will continue until 25 March. Teams that win the Turkish finals will have the opportunity to intern at L'Oréal Turkey and will compete against their rivals on the international stage. Winning candidates in the global arena will have the chance to develop their projects at L'Oréal Group headquarters in Paris and will experience an unforgettable entrepreneurship and mentoring opportunity. Applications are underway for Brandstorm 2022, the global innovation competition organized by L'Oréal Group, the world's leading beauty-tech company. Brandstorm, where innovative, high-impact and implementable ideas compete, offers young people a unique career launch opportunity. Applications will continue until 25 March.

Creating Space for Creative Projects

Students and young professionals who dream and want to go beyond their dreams will form 3-person teams and select one of the Inclusivity, Sustainability and Technology challenges. Participants, who must prepare 3 slides and a 1-minute video, can submit their applications at brandstorm.loreal.com.

Finalists Develop Their Ideas Under the Mentorship of L'Oréal Turkey Professionals

Participants who envision products and services that strengthen inclusive beauty, seek to discover the next dimension of sustainable beauty, and want to revolutionize beauty through technology-enabled personalization and experiences will have the opportunity to develop their projects while receiving mentoring from L'Oréal Turkey teams. The team with the highest score in the competition will compete in the international semi-finals to be held in Paris and will have the opportunity to bring their project to life at L'Oréal Group headquarters in Paris.

Youth Participation Expected

Demet Akman, Human Resources Director at L'Oréal Turkey, said they are inviting all young people who pursue innovation and want to greet the future to apply for the competition and added: "L'Oréal Group is a company that has always been committed and proactive on diversity, equality and inclusivity. We believe in the power of beauty to change lives and place our mission of 'creating beauty that moves the world' at the center of all our processes. We work to create beauty that responds to endless beauty needs. The projects that will emerge under Brandstorm 2022, which provides young people with opportunities to learn and develop their professional competencies, will make important contributions to this mission."