BeautyEurasia 2026 to Take Place in Istanbul from 2–4 September

One of Eurasia region's most important international beauty, cosmetics and hair care product trade fairs, "BeautyEurasia: International Cosmetics, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair", will open its doors for the 21st time between 2–4 September 2026 with ICA Events organisation. The fair, which will be held at Istanbul Convention and Exhibition Centre and create new business and partnership opportunities for industry professionals from Turkey and abroad, will also bring together current trends in the sector. At its last edition, the fair hosted a total of 13,314 visitors from 114 countries, of which 3,406 were foreign visitors, and this year too will lay the groundwork for new collaborations with its broad scope.

ICA Events, which has organised more than 50 fairs and conferences covering international companies, top-level representatives of the region and all sectors of the economy, will host the 21st BeautyEurasia: International Cosmetics, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair between 2–4 September. The fair, which will take place at Istanbul Convention and Exhibition Centre, stands out not only for its scale but also for the quality business connections, targeted B2B meetings and high commercial efficiency it provides. With its global partnerships, the fair will continue to generate measurable commercial results this year.

Beauty sector continues to grow in Turkey: 2025 market size reaches TRY 217 billion
BeautyEurasia: International Cosmetics, Beauty, Hairdressing, Packaging, Raw Materials, Hygiene and Private Label Fair Director Filiz Mehmedova, noting that the beauty industry continues to show steady growth thanks to personalised technological solutions and increasing wellness awareness, stated: "The sector, which forms a whole with its brands, manufacturers and consumers, is continuously developing both in Turkey and globally. Today, the global beauty industry has reached approximately EUR 290 billion in size and appeals to 4.2 billion potential consumers. On the other hand, the Turkish market has recently emerged as one of the fastest-growing areas in the sector. As of 2025, the Turkish beauty sector has reached a market size of TRY 217 billion, while the presence of digital channels is becoming increasingly determinative in the sector's growth. BeautyEurasia, with over 20 years of sector experience, stands out not only for its scale but also for the quality business connections, targeted B2B meetings and high commercial efficiency it provides. The structure of our fair, which combines international reach with regional market knowledge, lays the groundwork for establishing effective business partnerships in the sector."

"BeautyEurasia is a platform that produces measurable commercial results, going beyond a conventional product display area"
Mehmedova, emphasising that BeautyEurasia demonstrated its international impact once again at its 20th edition held in 2025, shared the following details: "Despite global economic fluctuations, our fair maintained its successful performance last year. A total of 13,314 professional visitors from 114 countries visited our fair, with 3,406 of these being foreign visitors. Moreover, with 302 exhibitors, 180 of which were foreign, the fair's business volume reached EUR 305 million, generating EUR 1 million in business volume per exhibitor. Furthermore, BeautyEurasia is a platform that produces measurable commercial results, going beyond a conventional product display area. In this context, last year 1,486 orders and preliminary agreements were signed, with direct business connections established between participating companies and international buyers. In addition, more than 5,000 B2B meetings were held during the fair. This made a significant contribution to the formation of long-term commercial partnerships. This year, we will continue to serve as a strategic meeting point for industry professionals from different parts of the world looking to enter the Turkish, Eurasian, Middle Eastern, Balkan and CIS markets, while maintaining our quality-focused structure and bringing together the sector's strong players."