BASF Opens "Care Evaluation Salon" for Hair and Skin Care in Nigeria

BASF Care Creations® opens state-of-the-art evaluation salon for personal care at its facility in Lagos, Nigeria. The new facilities will enable in vivo sensory and performance testing of ethnic skin and hair care formulations on volunteers, and will help customers develop finished products with high interest and consumer acceptance in the sub-Saharan African market. Tosin Dania, Technical Director for Personal Care sub-Saharan Africa, said: "To develop successful formulations and ingredients for ethnic personal care products, it is essential to deeply understand the preferences and pain points of African consumers, as well as their skin and hair characteristics and how ingredients affect them. BASF's 'Care Evaluation Salon' brings together market empathy, scientific excellence and formulation expertise, enabling us to share this understanding and create value with our customers in the region."

Aimed at facilitating sustainable growth of the sub-Saharan African market

This new in-house salon is the first of its kind launched by a personal care ingredients supplier in Nigeria. It complements BASF's Application Technology Laboratory, which opened in February 2019. The salon and laboratory facility will be open to collaboration with academic institutions on research topics in cosmetic science. By partnering with academic researchers, BASF aims to advance technical expertise in the region and support the education of the next generation of cosmetic scientists.