Avène Becomes First Pierre Fabre Brand to Reach EUR 1 Billion in Revenue

Since 1990, Avène has provided innovative and reliable solutions in dermatology suitable for use on the most sensitive skin, and with its 2023 success, became the first Pierre Fabre brand to reach EUR 1 billion in revenue. In 2023, Avène achieved 130 million units sold with support from 80,000 healthcare professionals. The brand's momentum continues both in France, where it is the leader in the pharmacy channel, and in 115 international markets that account for 77% of its revenue. Avène is now one of the "billion-euro brands" in the global cosmetics market. Dermatology sector specialist Avène stands out as a trusted brand, bringing 180 different products to consumers, including the iconic Intense Protect SPF50+ sun protection, Cicalfate+ skin repair range, and Avène Thermal Water. One bottle of Avène Thermal Water is sold every second worldwide.

Avène Brand Director Anne Laure Nguyen Huy Lai, expressing happiness at completing 2023 with such significant success, continued as follows:

"Reaching one billion euros in revenue is an important milestone for the brand and our teams. It also gives us the opportunity to emphasize that we have a 'medical' mission that has always formed the foundation of our commitment to solving skin problems. In 2024, we aim to strengthen this medical focus and develop the most innovative dermocosmetric products in the sector."

We aim to introduce care protocols

Having completed a successful year, Avène is ready to make headlines with innovations in 2024. The focus of innovations to be implemented with Avène's dermatological mission includes skin repair, psychological effects on acne-prone skin, and sun protection for skin conditions. Eau Thermale Avène Laboratory Medical Director Dr. Gautier Doat stated: "Our relationship with Pierre Fabre Laboratories and the clinical studies we conduct at the Avène Hydrotherapy Centre provide us with significant advantages in understanding patients and their skin concerns. In 2024, in addition to launching new strategic products, we aim to introduce care protocols that combine pharmaceuticals and dermocosmetics—a groundbreaking approach in the dermocosmetric world." All products contributing to Avène's success are developed in partnership with the Pierre Fabre Innovation Centre located at the Oncopole campus in Toulouse and the skin research centre operating at Hôtel-Dieu. Products are manufactured at the Avène production facility in Hérault, close to the natural source. The Avène Hydrotherapy Centre, located in the village of Avène and serving as inspiration for Avène products, continues to support patients from around the world with scientifically and medically proven dermatological care programs. The Avène Hydrotherapy Centre, recognized by the French Government and covered by reimbursement, receives more than 3,000 patients annually to alleviate skin conditions such as eczema, psoriasis, acne, ichthyosis, or side effects of cancer treatment. The treatments applied play an important role in improving patients' quality of life. The thermal water at the Hydrotherapy Centre has been registered by the French National Academy of Medicine since 1874 with properties that provide effective and long-lasting relief in treatments.

Avène Turkey sponsored 3-week treatment for 2 children at the Hydrotherapy Centre

In 2023, Avène Turkey sponsored the 3-week treatment process at the Hydrotherapy Centre for 2 children with atopic dermatitis, contributing to an improvement in the children's quality of life through the care provided. Selma B., mother of 8-year-old Naida, described the benefits of the 3-week treatment process at Avène Hydrotherapy Centre as follows: "Eczema affected her sleep greatly, which is why her nights were very irregular. She couldn't run and was triggered when doing things she loved. Now Naida is a much happier child. The Naida from a few years ago and the Naida now are very different. From a bright red little girl, she has grown into a child with soft skin. Especially with thermal water support, her skin became incredibly soft, lesions decreased, itching decreased, and she felt much more relieved psychologically. It has been great fortune for us and benefited us in every way. Avène Turkey was among the fastest-growing brands in the dermocosmetric market in 2023 Pierre Fabre Turkey General Manager Sercan Özen Yıldırım, regarding the success in the Turkish market, stated: "The global team in France closely follows developments in the Turkish market and Turkey's growth potential, the success-focused work of the team here, and the increasing success trajectory. We are confident that we will advance our financial and personnel strength to an even higher level each year through our activities in both the dermocosmetric and pharmaceutical fields."

Europe's number 1 brand

"Among our best-selling products in Turkey and Europe, Avène Thermal Water comes first. Thanks to its unique minerals, our product offers benefits for various skin problems with its soothing, relieving, and refreshing properties and attracts strong interest from dermatologists and pharmacists for use by all family members, children and adults alike. At the same time, all Avène products contain Avène thermal water. Our repair care category, which includes Cicalfate+ Crème, also suitable for use by the whole family and developed for sensitive skin requiring repair due to various reasons such as changing weather conditions, external factors, and environmental factors, carries the distinction of being Europe's most preferred skin repair care brand thanks to its safe formula and high efficacy. With our sunscreen portfolio offering a broad range tailored to the different needs of different skin types, we continue to be Europe's number 1 sun care brand by providing consumers with effective protection against UVA, UVB, and blue light."

Sercan Özen Yıldırım also spoke about the launch that left its mark on 2023 with the innovation it created in anti-ageing care:

"As Avène Turkey, we are particularly pleased to have successfully completed the largest launch process of 2023. The strong interest and demand for the Hyaluron Activ B3 series continues to increase following our launch. Anti-ageing Hyaluron Activ B3, which focuses on the causes rather than the signs of ageing, is the newest series in the Avène family with high natural content and effective ingredients. We created three digital advertising films starting with the slogan 'Draw a Line Through Lines.'"