Adriana Lima Becomes Brand Face of Duru Nem Bombası Shampoo Range
Duru brought its collaboration with world-renowned model Adriana Lima for its Nem Bombası Shampoo Series to viewers with a new commercial.
Duru launches new advertising campaign featuring globally renowned model Adriana Lima for its Moisture Bomb Shampoo Series.
Duru, part of Evyap, Turkey's leading personal cleansing, personal care and hygiene company, has partnered with global supermodel Adriana Lima for its Moisture Bomb Shampoo Series. Lima appears as the brand ambassador in the new advertising film.
The advertising film, built around the "Only with Duru" communication platform, approaches hair care with a powerful yet straightforward narrative while supporting the brand's message through Adriana Lima's iconic presence and compelling image. The film positions Duru's hair care promise around the phrase "Only with Duru."
Developed with a hyaluronic acid complex in 7 different molecular sizes, the Duru Moisture Bomb Shampoo Series aims to provide intensive moisture support to different layers of hair. The product delivers instant hydration and shine while caring for hair without weighing it down; with regular use, it contributes to a more vibrant, soft and well-maintained hair appearance.
By strengthening its communication in the hair care category through the partnership with Adriana Lima, Duru aims to reach wider audiences with the new advertising campaign for the Moisture Bomb Shampoo Series.
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