Another Award for Santa Farma from "The Story of Hope"

Santa Farma Wins Another Award for "Story of Hope" Project Santa Farma Pharmaceutical's "Story of Hope" project, developed for the promotion of differentiated products, won third place in the User Experience and Interface category of the Digital Craft category at the Direct Marketing Awards. The Story of Hope project had previously won an achievement award in the Felis Health Category Detailing Work category. At the Direct Marketing Awards, held for the 13th time this year by the Direct Marketing Communications Association (DPİD) to recognize the most successful and striking projects, the project that brought another award to Santa Farma departed from standard detailing methods by inviting physicians to interact. Prepared together with a team comprising an illustrator, designer, writer and software developer, the work used different technology to deliver an in-depth experience. The work featured two-dimensional comic-style drawings that created a three-dimensional impression, with infrastructure technology that gained movement and depth through device or mouse operation, and sound effects that increased realism. In the project, the message "Don't Lose Hope" was conveyed through the struggle-filled story of Sadako. Sadako, who was living in Hiroshima when the atomic bomb was dropped, received treatment in a hospital after contracting leukemia and attempted to make 1,000 paper cranes during her hospital stay. She did this based on an old Japanese belief that a person who makes 1,000 paper cranes has the right to make a wish, and Sadako wanted to make a wish to be cured of cancer.

About Santa Farma

Santa Farma, among Turkey's most established pharmaceutical companies and celebrating its 75th anniversary in 2019, entered the sector in 1944 as Farma Laboratory with simple but widely-used medicines such as pesticide products, cough tablets and syrup. Following the merger with Santa Laboratory in 1946, the foundations of today's Santa Farma were laid. The decision to establish a production facility was made in 1953. Santa Farma Pharmaceutical Factory Collective Company was established in 1954, and Santa Farma Pharmaceutical Industry Inc. was established in 1973. Santa Farma operates with a total of 73 products across 10 different therapeutic categories and 50 different markets under these categories. The therapeutic categories in question are listed as Dermatology, Digestive System and Metabolism, Gastroenterology and Infection, Hematology, Cardiovascular System, Musculoskeletal System, Radiology, Nervous System (CNS), Respiratory System, and Urogenital System. The company's production facility in GEBKİM OSB operates with an annual production capacity of 150 million boxes in a closed area of 44,000 m2.