Nesfit Pink Ribbon Marks 13th Year: Encouraging Women to Perform Self-Examination

Nesfit Pink Ribbon, one of Turkey's longest-running breast health awareness projects, celebrates its 13th anniversary this year. The project, carried out through collaboration between NESFIT, MEMEDER (Breast Health Association) and MİGROS, this year focuses on the theme of "self-examination" to strengthen early diagnosis awareness among women.

Raising Awareness Through Special Packages Sold Only at MİGROS
In October, Breast Health Awareness Month, specially designed NESFIT Pink Ribbon packages sold exclusively in MİGROS stores encourage women to perform self-examination. The packages feature examination steps and QR codes that provide women with practical information.

Special Event for the 13th Anniversary
The project's 13th year was celebrated with a special event held in Istanbul. The event, attended by MEMEDER Founder and Honorary President Prof. Dr. Vahit Özmen, Prof. Dr. Beyza Özçınar, Ayşe Arman and Alya Dormen, emphasized the importance of early diagnosis. During the event, MEMEDER experts demonstrated self-examination methods in practice. A special dance workshop led by Alya Dormen, inspired by the pink ribbon, added an artistic touch to the awareness initiative.

"We invite women to become heroes of their own health"
Nestlé Breakfast Cereals Business Unit General Manager Emre Kılıçal stated that the project has been contributing to women's health for many years, saying:

"With the Pink Ribbon project, we have raised awareness among millions of women for 13 years. This year, we say 'Breast health awareness is complete with you' and invite women to become heroes of their own health."

MİGROS FMCG Food Marketing Director Caner Yaman expressed their satisfaction in participating in long-term projects supporting public health, saying:

"The Pink Ribbon project contributes to transforming health consciousness into a lasting culture in society. As MİGROS, we are a strong part of this vision."

"We have reached thousands of women in 13 years"
MEMEDER Founder Prof. Dr. Vahit Özmen noted that thousands of women have benefited from free information and screening services through collaboration with NESFIT, using the following words:

"With the support provided by NESFIT each year, thousands of women have received education and ten thousand women have been screened with mammography. We hope this collaboration that contributes to women's health will continue for many years."

Strong Collaboration in Public Awareness
The Pink Ribbon project jointly carried out by NESFIT, MİGROS and MEMEDER has reached millions of women across Turkey over 13 years, contributing to the widespread awareness of breast health.