Aroma Launches New-Generation Healthy Beverage: "Aroma Sa-de"

Aroma has launched a new generation beverage, Aroma Sa-de, on shelves. Presented to the market in response to consumers' desire for "good and healthy living, nutritious and balanced diet," Aroma Sa-de draws attention with its lack of added sugar, sweeteners, colorants and any additives. With only 4 calories per glass derived from natural and real fruit essences, Aroma Sa-de becomes a perfect alternative for those who care about both their figure and health.

Three Different Varieties, 4 Calories per Glass

Aroma Sa-de is available in 3 different flavors: Mint-Lemon-Apple, Cinnamon-Rosehip and Ginger-Lemon. The beverages in Mint-Lemon-Apple and Ginger-Lemon flavors contain 4 calories per glass, while the Cinnamon-Rosehip flavor contains 9 calories. Aroma Sa-de will become the favorite of those seeking a refreshing, soothing, healthy beverage and will be the most enjoyable way to drink water. Commenting on Aroma Sa-de, Aroma Board Vice Chair Mahmut Atom Duruk stated: "We have been in the sector since 1968. Now we are introducing the industry to an entirely new category. We are supporting our consumers' investments in themselves with Aroma Sa-de. Just as we will expand our Aroma Sa-de product line in the form and health segment, we will grow Aroma's presence in this area with our new products addressing different benefits. Aroma Sa-de is a low-calorie product containing no added sugar, sweeteners, preservatives or colorants—a product that will make our consumers feel good and be extremely enjoyable to consume. Aroma Sa-de emerged as a result of global trends coming together with market dynamics, market growth trends, views of health sector experts and consumer insights." he said.

New Investments Ahead

Aroma General Manager Sefer Kılınç said 2020 will be an investment year for Aroma. "In the coming months, besides diversifying Aroma Sa-de, which is the first innovation of 2020, we will introduce our consumers to new and innovative products in different areas of the beverage sector, particularly in the water category. We will open the way for our sector by introducing it to new categories. I would like to announce in advance that in the first half of 2020, we will present three additional different products not yet on the market, besides Aroma Sa-de, to our consumers." he said.