Abdi İbrahim Enters Partnership with Aronpharma
Abdi İbrahim, a leading European producer of innovative dietary supplement products, is entering into a partnership with Aronpharma. Abdi İbrahim has signed an agreement to acquire the sales and distribution rights for Berroxin brand products by the Polish company in Turkey.
Abdi İbrahim has acquired the sales and distribution rights in Turkey for immune system support products under the Berroxin brand by Aronpharma, a provider of innovative dietary supplements. The products are targeted to reach Turkish consumers under Abdi İbrahim's assurance during 2023. Berroxin contains the highest current concentration of Fenactive®, a complex of aronia and black chokeberry extracts.
"We will continue investments that strengthen our power and vision in consumer health"
Abdi İbrahim Chairman Nezih Barut emphasized that consumer health products represent an important focus area in Abdi İbrahim's future vision, as the company has worked for 111 years to improve the lives it touches, and stressed the value of their collaborations in this area. Nezih Barut stated: "We are excited to introduce Turkish consumers to Berroxin brand products. Through this agreement, we are bringing a highly reliable and innovative portfolio to this highly competitive and dense category. This partnership is an indicator of our determination to sustain the success we have achieved in prescription products in the consumer health category as well. At the same time, it is an important step that will allow us to progress faster towards our international goals in this field. We will continue without slowing down our investments that strengthen our power and vision in the consumer health field in the coming periods."




