The ONE Awards Grants Gold Award to Duru Gıda

Duru Gıda won the Gold Award in the Food Category at this year's The ONE Awards Integrated Marketing Awards. This award, determined by consumer votes, demonstrated that the brand's credibility resonates directly with consumers. Duru Gıda Marketing Director Sevinç Bilge Doğan stated that the award reflects a long-standing trust relationship with consumers.

Duru Gıda, one of Turkey's established food brands, won the Gold Award in the Food Category at this year's The ONE Awards Integrated Marketing Awards. This prestigious award, determined by consumer votes and regarded as a reference in terms of brand reputation, demonstrated that Duru's production philosophy and brand trust resonate directly with consumers.

The brand, which previously crowned its success in marketing and brand communication with ALFA Awards, has now earned recognition at The ONE Awards not only for its communication approach but also for its production model, product quality and value-driven approach. Duru Gıda continues to produce by delivering naturalness, quality and trust together, drawing strength from its roots, and continues to strengthen the strong bond it has built with its consumers.
Duru Gıda Marketing Director Sevinç Bilge Doğan, in his assessment regarding the award, stated that they view branding as a holistic value effort extending from field to table; "It is extremely valuable for us that our approach, which strengthens domestic production, supports sustainable agriculture and preserves traditional production knowledge, is reciprocated by consumers in this way. This gold award at The ONE Awards, coming through consumer votes, is one of the most meaningful outcomes of the trust relationship we have consistently built over the years. We view this award as a collective recognition of our product quality, production responsibility and the sincere bond we have built with consumers," he said.

Duru Gıda, which began its production journey in Karaman and today operates in 58 countries; combines the natural stone mill tradition with modern technology, preserves local heritage seeds, supports sustainable agriculture and adopts an approach respectful to nature, producers and society at every stage of production. At the foundation of the bond Duru has built with consumers lie trust, transparency and traceability, beyond taste.

The ONE Awards assessment, based on research conducted face-to-face with 1,200 people across 12 provinces in Turkey through a collaboration between Marketing Turkey and Akademetre, identifies the brands that have most increased their reputation during the year in line with the public jury's views. As a result of this comprehensive research conducted across more than 70 categories, Duru Gıda's recognition for the award concretely demonstrates that the brand's consistently sustained approach over many years has found strong resonance with consumers.