ETİ Lifalif Makes a Strong Entry into the Fruit Bar Category

ETİ, one of Turkey's leading food-sector brands, is continuing the growth of its Lifalif range with a new product category. ETİ Lifalif, which has gained consumer trust with products such as oat flour, granola and oat bars, is now taking an ambitious step in this area by introducing oat-based fruit bars to store shelves.

ETİ Lifalif's new product line comprises three distinct flavors: Apricot Peanut Cocoa Fruit Bar, Red Fruit Bar and Raisin Hazelnut Cocoa Fruit Bar. Made with a date base and topped with different fruit layers, the bars stand out with their oat-based and dual-layer structure.

The new ETİ Lifalif fruit bars, which feature a formula that derives its sweetness from fruits, are positioned in the healthy snacking category through their lack of additives and preservatives, high-fiber composition, and gluten-free and vegan properties.

ETİ Lifalif is transferring the strong market position it has achieved in its current product range to the fruit bar category, offering consumers a practical and balanced alternative to be enjoyed at different times of day. With this move, the brand is strengthening its vision of being "a snack for every moment of the day."

ETİ Lifalif fruit bars appeal to consumers seeking a practical alternative amid the pace of daily life, those preferring a satisfying snack during short breaks, or those wanting to meet their sweet cravings with a more balanced option. The bars also stand out for their rich content.

As competition intensifies in the rapidly growing healthy snacking market, ETİ Lifalif is expanding its product portfolio with this launch and extending the brand's strength to a new segment. The new fruit bar series is expected to reinforce ETİ Lifalif's category leadership and generate significant market growth momentum.