Badem Pınarı Enters the Premium Segment: New Line Hits Shelves in 50 Provinces

Badem Pınarı, which has reached an annual production capacity of 30 million cases of natural mineral water, has launched a new era in the premium segment by expanding its product portfolio as part of its growth strategy. The new Premium series, distinguished by its ergonomic design and modern appearance, has reached consumers in approximately 50 provinces.

Badem Pınarı, a natural mineral water brand operating in Kırşehir, continues to support its production capacity growth with new product groups. The company, which has achieved a filling capacity of 135,000 bottles per hour, has now moved its product portfolio, developed in line with changing consumer expectations, into the premium water segment.

Badem Pınarı's new Premium series distinguishes itself from the brand's existing product range through features that focus on design, ease of use and user experience. The new series, offered in two different volumes of 0.40 litres and 0.80 litres, has secured shelf space in approximately 50 provinces.

Design and ease of use take centre stage in the premium segment
Badem Pınarı aims to respond to changing consumer expectations in the natural mineral water category with its new Premium series. The series is particularly distinguished by the 0.80-litre slim and tall bottle form, modern appearance and ergonomic structure.

The easy-to-grip bottle design supports the product's user experience while its modern form also gives the series a new brand identity that differs from Badem Pınarı's traditional products.

With the Premium series, the company aims not only to increase product variety but also to develop solutions for differentiated consumer needs in the premium segment.

"Our focus in the premium segment is user experience"
Badem Pınarı Board Member Kaan Badem, noting that consumer expectations in the premium segment encompass design and user experience in addition to product quality, made the following remarks regarding the new product group:

"Today's consumer values not only a quality product but also design, ease of use and the overall experience offered to them. In developing our Premium series, we placed user experience at the centre of our focus. We approached every detail from ergonomic bottle design to ease of use with this understanding. As Badem Pınarı grows, we will continue to develop our product portfolio in line with consumers' changing expectations."

Growing with 30 million cases production capacity
Badem Pınarı continues its growth not only through the Premium product group but also through investments in production, logistics and energy infrastructure. The company, which has reached an annual production capacity of 30 million cases, operates with production infrastructure capable of filling 135,000 bottles per hour.

Placing efficiency, quality and sustainability at the centre of its production approach, Badem Pınarı continues its domestic operations with strong production infrastructure and an extensive distribution network while also pursuing export activities.

With the new Premium series reaching consumers in approximately 50 provinces, the company aims to increase product diversity in the natural mineral water market while creating a new growth area in the premium segment.

About Badem Pınarı
Badem Pınarı is a brand operating in Kırşehir and ranks among Turkey's leading natural mineral water brands. The company continues its growth through investments in production, logistics and energy infrastructure and has adopted a production approach centred on efficiency, quality and sustainability.

With strong production infrastructure, an extensive distribution network and export activities, Badem Pınarı continues its growth in both the Turkish market and international markets.